From Jake Thomas | Blogcritics.org
Let me save a few of you some time. If you are at all considering creating or producing an independent film, stop reading right now and just go ahead and buy this book. Jon Reiss’s Think Outside the Box Office is not only well-researched but well lived in, as Reiss himself has used many of these techniques with his graffiti documentary Bomb It. It’s an invaluable resource for strategizing what to do with your film once you’ve made it. Though not always uber-detailed, it does provide a fairly exhaustive layout for how to market yourself and your film in this age of ever-evolving digital media landscape. It also has plenty of references for further information and a website that is a frequently updated resource for more advanced research.