Distribution Days
By RORY DELANEY, producer/director of Toxic Soup

This week I’ve been reading Jon Reiss’ book Think Outside the Box Office, which producer and friend Sergei Krasikau recommended to me. Sergei and I are trying to come up with an innovative marketing and distribution plan for our documentary “Toxic Soup,” which was named an official selection of the 2010 Film Festival (April 15-23rd).

From what I’ve read so far the key to spreading the word out about “Toxic Soup” is simple: Schedule as many screenings as possible.

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