Tim Roper on Branded Content
This was published in the workbookproject.com yesterday.
Culture Hacker: The Art of Branded Content
By PETER KATZ
Here’s my interview on branded content with Creative Director Tim Roper from award winning advertising agency Crispin Porter + Bogusky. We met at UCLA Media & Entertainment Week.
PK – What do you feel are the biggest misconceptions about branded content?
TR – The biggest misconception is how easy it is to conceive it in a fresh way and then how willing people are to consume it when it’s not fresh. Even…