Here is a review of TOTBO in The Blarg
Think Outside the Box Office by Jon Reiss (Hybrid Cinema)
Breaking into the film industry has always been easier said than done. The digital age, of course, has made the world much smaller, bringing people closer together. One would think that this would make it easier to get a film made, but it’s unfortunately had the reverse effect; it’s forced filmmakers to get creative. Just look at the popularity of films like “The Blair Witch Project” and “Paranormal Activity.” The filmmakers of those movies thought outside of the box and made a killing because of it. Think Outside the Box Office can easily be regarded as a bible for those types of filmmakers. Whether you’re looking to produce a feature film, web series, short, or even a clip for YouTube, this book outlines unique distribution strategies and marketing methods for filmmakers of all sizes. I can see readers who aren’t surrounded by the film industry becoming a little bogged down by some of the book’s lingo and terminology, but don’t let that discourage you. If anything, this book should force you to learn those terms, not run from them. If filmmaking is an industry you’re looking to get into, pick this up, grab a highlighter, and get reading.