For Independent filmmaking and distribution, the internet is still nascent territory. We’ve only begun to see how we can reach our audiences through broad-band streaming, direct download, and DVD rentals.
But the internet is not a be-all-end-all solution to distribution. This article highlights the importance of a solid marketing strategy for digital indie distribution. It’s not enough to get your film streaming online. Identifying your core audience and marketing to them is a necessity.
Indies still looking for Internet equation
Filmmakers consider sites like Netflix, iTunes
By SCOTT KIRSNER
If only more indie filmmakers could sell as many Internet downloads as “Helvetica,” the future of indie distribution might look more promising. Gary Hustwit’s documentary about the ubiquitous font has taken in a six-figure sum from its showing on iTunes at $9.99 per download.
But while more success stories are starting to be seen, the indie download business is still having problems gaining traction. The power of the Internet was supposed to level the playing field on which independent filmmakers and studios compete for audiences. So what happened?
A decade after the dot-com boom, when the Web promised to make any piece of content globally accessible to any interested viewer, Continue reading →