TOTBO Tip of the Day 15 Hiring PMDs in these early days.
I look forward to a near future in which filmmakers/directors will be able to put out calls for PMDs just as they do for DPs and Editors – and that they will get an equal volume of applications. Directors will develop long term relationships with PMDs that “get them” just as they do with DPs, […]
TOTBO Tip of the Day 14 Responsibilities of the PMD
Responsibilities of the PMD include: 1. Identify and engage with the audience for a film. 2. Development of a distribution and marketing strategy and plan for a film in conjunction with the entire team. 3. Create a budget for said plan. 4. Assemble and supervise the necessary team/crew elements to carry out the plan. 5. […]
TOTBO Tip of the Day 13 Introducing the Producer of Marketing and Distribution or PMD
As a filmmaker, I have thought a lot of about complaints from filmmakers of all these new tasks that we are responsible for in distribution and marketing. And this is how I came up with the concept of the Producer of Marketing and Distribution or PMD. Just like you most likely did not make the […]
TOTBO Tip of the Day 12 The New 50 50
Jon Reiss’ TOTBO Tip of the Day 12 The New 50/50 Distribution and marketing can take as long and cost as much, or more than you spent on your film. The new 50/50 is not a revenue split but the mental shift that filmmakers must make about the filmmaking process. This is not a hard […]
TOTBO Tip of the Day 5 Budget for Distribution
Jon Reiss TOTBO Tip of the Day 5 – Budget for Distribution and Marketing In order to successfully execute a marketing plan for your film, a budget must be developed in tandem with your production budget. This is not an optional expense to be decided at the end of post production. A marketing and distribution […]
TOTBO Tip of the Day 4 Setting Marketing Strategy
Jon Reiss TOTBO Tip of the Day 4 Setting Marketing Strategy Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking creatively of what audiences might be interested in your film. I recommend that you consider and conceive of a marketing strategy for your film […]