Tag: Social Media

How I Made a Feature Film Right Out of Film School (Guest Post)

Posted on by admin

Writer/Director Jaymes Camery on set.

I’m Jaymes Camery and I just wrapped production on my first feature film, Guys and Girls Can’t Be Friends. I graduated from California Institute of the Arts with an MFA in Film Directing in May 2013. I grew up in Virginia and have always had a special affinity for stories that take place in the South. My filming partner and long-time friend, Ben Solenberger, and I have been working on this project off and on for 5 years. We’d done about 5 or 6 test shoots, tons of re-writes, and gotten feedback from all over. Our goals for this film include making a good movie and also helping start our own careers. Our website is facebook.com/guysandgirlscantbefriends

Outside of production, we wanted to start our social media outreach early. I’d talked with Jon Reiss before I’d graduated about fundraising and getting the community involved as much as I could. Guys and Girls Can’t Be Friends is about falling in love for the first time but from the male’s point of view. It’s backbone evolved from Virginia’s state slogan of, “Virginia is for Lovers.” Although a partnership hasn’t materialized between the film and Virginia Tourism, I was able to get some help from the Virginia Film Office with a small grant as well as some production resources. In addition to showcasing the area and it’s culture, we also wanted to get local people involved as much as we could.

One of the first things I did when I came back to Winchester, VA was to reach out to the local media. I contacted the local ABC station, newspaper, and a hip, online Winchester magazine. It took some time but I finally started to get some press going before production (Even though we were pushed back to page C6 and a dog that was left in a car was on the front page).

My goal was to get a quick, widespread word out around the time I was trying to get locations, because the film is littered with unique and specific locations. We figured it’d be easier to approach local businesses if they were aware of what was going on. It turned out I underestimated the small town relationships we already had, and through Ben’s family we were able secure all the locations we wanted. Word started to get out about us and we had businesses email us and invite us in. They got free advertising and we got a great location.


We knew that raising money would be very difficult. We came up with investor/donator packets which had info on the film and who was involved. We emailed and handed them out to people we knew would be able to help. Slowly everything started to come together, we started to increase our budget as well, and we had our funding, or at least what we needed for production, a month before. Most of our money came from family and friends. We considered going to businesses and offering to shoot promos/commercials, as well as going to the casino and putting everything on red in roulette, but we never made it that far.

Then, two weeks before we started shooting, we reached out to an actor we had wanted from the beginning and decided to use our contingency money on him. It was risky and dangerous but we figured we’d rather have an actor that we admired than to have the emergency money. We felt we couldn’t pass on the opportunity.

I was opposed to doing an Indiegogo campaign before production because of the amount of work and I didn’t want it to take away from the film itself. Ben was adamant it wouldn’t become a distraction. From keeping an eye on Jon’s ongoing crowd-funding campaign and what I learned in his class Reel World Survival Skills at CalArts, I preferred to do a campaign for finishing funds.

That changed when we scared ourselves into doing it before production when the thought that we might not be able to raise the money we needed, sank in. Ben said he would run it and we came up with some creative rewards: a night of dining and drinking with Ben and I, a “bootleg” copy of the film, a.k.a. an early cut, and a beer on set. I guess beer and hobo rewards really. We did a few video updates, they were a little wacky and obscure, but we wanted to stand out. In the end we never pushed enough and I wonder if people got confused by the tone of the campaign. The money we raised was still extremely helpful and I’m thankful for the people that helped.

Having two recognizable names in our film and its production value were a big deal to us so we put all our money into our actors and camera/sound. We found a group of fellas out of Frederick, MD who came as a package deal with their own equipment and crew. It saved us tons. Renting equipment and crewing up out of Washington D.C. was the last thing we wanted to do. We were able to cut costs by avoiding location fees, lodging, and a catering company. Almost all of our locations were more than willing to help free of charge. The support was amazing. Everyone welcomed us into their business and we saw true southern hospitality.


We avoided hotel costs by putting everyone up in Ben’s Dad’s house. He had an open basement and bedrooms that we made very suitable for cast and crew. It was on a large chunk of land surrounded by apple orchards, so it was perfect. We were able to avoid a catering company when Ben’s Mom and sister volunteered to make all of our meals for set. We saved a huge amount this way and the food was delicious! These are a few of the perks we had by shooting in our hometown. Our friends and family came through big time for us and made it all possible.

By the time we were filming, everyone in town knew what we were doing. In pre-production we posted video updates for our followers and content similar to our story (articles on dating and love, etc.). During production we kept our Facebook updated. We’d post when we were at certain locations and we added set photos as we went. That’s one place that really connected with the community because people would say, “Hey, I know that place!” We’d get shares from that, which put more eyeballs on our page. One thing that got the biggest amount of hits was a video recapping Day 3 of production with actor Clint Howard (https://vimeo.com/73791299). We got 22 shares on it and probably 75 page likes.

We also had an Instagram that our script supervisor ran but it never really picked up a lot of followers. I guess #guysandgirlscantbefriends was having trouble catching on. Still, I want to keep getting content out there. I’m not worried about spoiling scenes or that plot, I just want to give people a taste of what’s to come. We could be a year plus from getting this film done and I worry about that wait time and what happens to that buzz we started in Winchester, VA. Yes, it’s a small audience, but we haven’t met one person there who hasn’t said, “I can’t wait to see the movie.” We’re hoping by the time the film is done we can have 1,500 likes.

Our plan is to submit to festivals for our first line of screenings. Winchester will be one of the first places we screen after that. We’re planning on doing a screening at the local drive-in movie theater as well as some out-door screenings. Jon turned me onto the Southern Circuit, which is something that I’d love the film to make it’s rounds on. Since the film is a modern romance film, we thought of doing screenings based around date nights. As Jon says, make it an event. Either a date night or a guys vs. girls screening night. Also, my friend Michelle Kim designed a logo for us (in about 7 different color schemes), that we’ve used on Facebook, T-shirts, and business cards. The logo’s great and I think it will be useful when we start to think of different pieces of merchandise we can come up with.


The production seems like a blur. We shot for 15 straight days, took 3 off, and then finished with 2 days. It wasn’t the most ideal conditions but we got it done. One of our sayings between myself and the DP was: “Get to day (so and so) with quality.” Even with the fatigue, I wanted to make sure we never settled or sacrificed anything, and we didn’t. We stretched every dollar as far as we could. And really, every dollar.

As I edit, the only thing that matters to me is that it turns into a good movie. One of my main concerns was the amount of time that social outreach could take from prep time for filming itself. Now’s the time where I need to start targeting specific groups of my audience and really introduce my core audience to the film. While editing I’ll start to get a better sense of what type of screening/distribution strategy I need to take and what some realistic goals are. But boy, it’s been a hell of a ride so far.


10 Ways in Which I Would Release Bomb It Today

Posted on by Emy

Chris Horton asked me to write this post for the new Artist Services website that Sundance has set up. However, many filmmakers don’t have access to that site, and so I am posting it here on my blog for anyone to be able to read. Here is the post:

In 2005 I started a documentary project that became Bomb It which premiered at the Tribeca Film Festival in 2007, was released on DVD, iTunes and Netflix via New Video and has had an extended life on VOD (Gravitas), Web series (Babelgum), various foreign sales (PAL DVD this month on Dogwoof) etc. As many of you know, my experience releasing Bomb It inspired me to write a manual for other filmmakers to release their films in this new distribution landscape: Think Outside the Box Office. Chris Horton approached me to write a post on how I would release Bomb It in today’s distribution landscape (and knowing what I know now). I’ve actually thought about this a lot (mostly kicking my self for what I could have done better!)
Continue reading →

Guest Post: Kim Garland on Scriptchat and Building a Twitter Community

I had the pleasure of meeting Kim Garland when I was in NYC for Independent Film Week in September. I was fascinated by how she and her Treefort group built a devoted community on twitter using regular Twitter chat sessions. She graciously agreed to write a post explaining their process – but in the process she provides great guidelines on building community.

Building a Dedicated (and Rocking) Twitter Community
By Kim Garland

Sometimes the real action is happening in the peanut gallery. There’s the main show on stage, carefully planned and rehearsed, and then there’s that wild bunch in the crowd, landing more jokes than the paid performers. I’ve always been partial to the rebellious, high-spirited nature of a good peanut gallery, and that’s where the Twitter community called Scriptchat began.

A year ago, a few screenwriters and I popped into a Twitter chat for writers. We found it to be entertaining, and a cool way to talk craft, but quickly realized the chat was geared to Fiction writers – a fine form but not the one we were obsessing about – and we started bellyaching to each other about how we didn’t have a chat of our own.

In the time it takes to type 140 characters, the idea for #scriptchat was born, and by the next week we were hosting our own chat.
Continue reading →

Atlanta TOTBO Workshop with Sheri Candler!

I’m heading to Atlanta, GA to do a Think Outside the Box Office Workshop presented by the Atlanta Film Festival 365 and Push Push Theater November 12, 13th and 14th. Sheri Candler will be coming out to give presentations on personal branding, social media and crowdfunding!

This will be the first TOTBO workshop in the South and I’m looking forward to meeting new filmmakers as well as potential Producer’s of Marketing and Distribution (PMDs). Lots of networking opportunities for attendees – the weekend starts Friday night with a cocktail reception and on Saturday night there will be a networking happy hour. For more information about the workshops go to the TOTBO website.

In addition – I’ll be doing presentations Georgia State University on Friday and on Monday I travel to Western Kentucky University.

Guest Posts Start This Week

I am very happy to announce that this week I will start a guest posting program on this blog. We will hear from a variety of people that deal with audience connection and engagement of all types. More and more I am viewing film distribution and marketing as the 2nd necessary component of creating a film: The first component is the production of the film (conception, production, post). The second component is connecting that film with an audience (distribution and marketing). I used to refer to these as steps – but that implies that they would be sequential – eg first step: make the film, second step connect with audience. But you know I believe these “steps” should run as simultaneously as possible.

These posts will run a wide gamut of topics from social media to trans media and everything in between (from sources around the world!) First up on the guest post is Tyler Weaver on how busy media content creators can fit social media into their lives – in very practical steps. Upcoming Kim Garland from Scriptchat – using Twitter to create conversation around scriptwriting. Simon Pullman from Transmythology on transmedia etc. My goal is to have these run every Thursday – so stay tuned!

Social Media Backlash?

Posted on by Jon Reiss

Here’s an article from ZD Net about customers getting overloaded with social media marketing. Food for thought. The author is Oliver Marks.

There appears to be a fully fledged backlash against ’social media’ marketing emerging, with commentary in both areas you’d expect and in places you might not.

This is tough on the people who have solid foundations for what marketing messaging is all about, and who are doing good things with modern technologies around the age old concepts of marketing ‘conversations’ or word of mouth.

10 years ago the ClueTrain Manifesto put forward ninety five theses essentially expanding on the following proposal:

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”

The ClueTrain Manifesto was written in the era of email and mailing lists, news groups, chat/instant messaging and of course Web Pages (it was conceived during the height of the dot com boom). Continue reading →