Ride The Divide Part 3: Digital Rights and Merchandise

Understand that the audience you are developing is more general than the specific core you started with. This was huge for Hunter. His film was not just about a bike race – but was about “people who were embracing a positive life style – living life in a rich way”. He was able to reach elements of this broader audience starting with his core – and this is the audience that he wants to make films for in the future.