Cinema Profitability Part 4

This is Part 4 of Jon Fougner’s guest series on Cinema Profitablility – today he focuses on the marketing. Marketing The last time you went to a movie, how did you decide where to see it? If you’re like most Americans, you simply went to the nearest theater showing it. (Of course, if you’re reading […]

Guest Post by Jon Fougner: Cinema Profitability Part 3

This is Part 3 of Jon Fougner’s guest series on Cinema Profitability – today he focuses on the channels: Channels Do the Big 3 have channel strategies? The vast majority of their tickets are sold either at the box office or via 1 of the 2 online brokers: Comcast’s Fandango with 9mm monthly uniques (used […]