Ride The Divide Part 2: A Profitable Live Event Strategy
In Part 1 of this 3 part series on Ride the Divide I looked at the overall strategy that Hunter Weeks and Mike Dion devised for the release of their film. In this post I want to examine how they created an effective and profitable Live Event/Theatrical release for their film. One of their key […]
Ride the Divide Part 1: Set Your Goals, Identify and Partner With Your Audience
Tonight at midnight Hunter Weeks and Mike Dion launch a 2711 minute free access to their film “Ride the Divide” on You Tube to coincide with LiveStrong Day on October 2nd. The film is about three riders as they traverse the 2711 miles of the continental divide from Banff Canada to the Mexican border. I […]