Your Audience: Niche vs Core

This weeks TOTBO workshop clip continues the process of audience identification and differentiates between the concepts niche versus core. They are not the same thing. The core are the most engaged members of any niche – the most likely to engage with you and potentially spread the word about your work. I use Bomb It […]

Keys to a Successful Film Launch Pt 1

Keys to a Successful Film Launch Pt  1 By Jon Reiss and Sheri Candler For the past six months, my company, Hybrid Cinema, has been working on the release of Bob Hercules’s new documentary film Joffrey: Mavericks of American Dance,about the history of the Joffrey ballet. This is a capsule post to explain the highlights of launching […]

Joffrey: Mavericks of American Dance

Hybrid Cinema is pleased to announce the world premiere of the feature length documentary Joffrey: Mavericks of American Dance at Dance On Camera Festival’s opening night in New York City on Friday, January 27, 2012 at 8:30pm. A repeat presentation will occur at Dance On Camera on the following day, Saturday, January 28th at 1:30pm. […]