10 Ways in Which I Would Release Bomb It Today
Chris Horton asked me to write this post for the new Artist Services website that Sundance has set up. However, many filmmakers don’t have access to that site, and so I am posting it here on my blog for anyone to be able to read. Here is the post: In 2005 I started a documentary […]
Exciting Times in Park City
While Smith feels that taking his film on the road by himself is the most groundbreaking aspect of his act, I actually feel that the work he has been doing for the past number of years has been what is truly revolutionary about his project. He has created a unique relationship with a large and devoted audience. In essence he has created himself into an artist entrepreneur in the best sense of the term.
Atlanta TOTBO Workshop with Sheri Candler!
I’m heading to Atlanta, GA to do a Think Outside the Box Office Workshop presented by the Atlanta Film Festival 365 and Push Push Theater November 12, 13th and 14th. Sheri Candler will be coming out to give presentations on personal branding, social media and crowdfunding! This will be the first TOTBO workshop in the […]
Ride The Divide Part 3: Digital Rights and Merchandise
Understand that the audience you are developing is more general than the specific core you started with. This was huge for Hunter. His film was not just about a bike race – but was about “people who were embracing a positive life style – living life in a rich way”. He was able to reach elements of this broader audience starting with his core – and this is the audience that he wants to make films for in the future.
Ride The Divide Part 2: A Profitable Live Event Strategy
In Part 1 of this 3 part series on Ride the Divide I looked at the overall strategy that Hunter Weeks and Mike Dion devised for the release of their film. In this post I want to examine how they created an effective and profitable Live Event/Theatrical release for their film. One of their key […]
Guest Posts Start This Week
I am very happy to announce that this week I will start a guest posting program on this blog. We will hear from a variety of people that deal with audience connection and engagement of all types.
Ride the Divide Part 1: Set Your Goals, Identify and Partner With Your Audience
Tonight at midnight Hunter Weeks and Mike Dion launch a 2711 minute free access to their film “Ride the Divide” on You Tube to coincide with LiveStrong Day on October 2nd. The film is about three riders as they traverse the 2711 miles of the continental divide from Banff Canada to the Mexican border. I […]
Back to NYC: OVC and Raindance
Headed back to NY today – after a few days back in LA. First up tomorrow I will be at the Open Video Conference on a panel: “Future of Exhibition: Opening the Box Office” Friday, 3-3:45PM. This panel will look at how producers are bypassing traditional gatekeepers to reach out to their audience while exploring […]
Am I a Filmmaker or a Brand? Why not be both?
A year ago, I brought the preview copies of Think Outside the Box Office to sell at Independent Film Week, straight off the press. This week in addition to being a lab leader and mentor of the new IFP Filmmaker Labs, I have the honor of being paired in a Cage Match on Thursday against […]
PMD FAQ 2: What are the responsibilities of a PMD?
PMD FAQ 2: What are the responsibilities of a PMD? The responsibilities of a PMD are wide and varied. Not all films will utilize all of these elements (since every film is different and will have a unique approach to distribution and marketing), but each should be considered when strategizing and planning for the film’s […]