Jon Reiss giving Keynotes at IFP Prodcon 2011 and Idaho Cineposium

registration-ticket

I will be the keynote speaker at both the IFP Media Arts’ Producers Conference (PRODCON 2011) in Minneapolis on April 16th, and the Idaho Cineposium on April 17th.  If you live in either of those two states–or know anyone who does–I hope to see you there! Also in Minneapolis I will be on the documentary […]

How to Self-distribute Online: Using E-junkie to Create an Automated Business Part 1

We’ve been exploring alternatives to fulfillment for filmmakers in the last month or two.  Many filmmakers are actually doing self fulfillment when their numbers are low – and using a shopping cart such as E-Junkie.    J.X. Carrera is a PMD who specializes in online media and international entertainment, particularly in regards to China and Japan. […]

Conclusion of Guest Post: The Secrets of The Secret

Today concludes Julie Eckersley’s wonderful 5 part series on the methods used by The Secret to create such a success – big kudos to Julie for being so generous with her information. I love that she emphasizes audience engagement at the earliest stages and being generous to your partners and fans!: Here’s Julie: In early […]

Part 4: The Secrets of the Secret

Today is Part 4 of Julie Eckersley’s 5 Part amazing Guest Post Series on the distribution and marketing of “The Secret”. Here’s Julie: In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the […]

Part 3: The secrets of the Secret

From very early on in the project Byrne identified the key influencers in this area and aligned herself with them. As it was a documentary she could do this by actually using them in the film, but it could also be done by having interviews linked on a website, articles, blog posts etc. She got these people (some of which already had their own community of hundreds of thousands of followers) and she involved them from the beginning.

Part 2: The secrets of the $300 million independent film.

In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the viral campaign Byrne had begun.

The Secrets of the $300 Million Independent Film

During the Melbourne Think Outside the Box Office Workshop last year, I had the pleasure to meet Julie Eckersley who told me that she had written her master’s thesis on the runaway success of the independent film “The Secret”. She generously offered to share her findings with my readers. While much of the success of […]

Lessons from the Lab: Advice to Films Heading for Their Festival Premiere

Almost two weeks ago I wrote a piece for those who did not get into the Sundance or Slamdance Film Festivals. Today, I want to write one for those who got in, or will be getting into similar sales oriented prominent festivals in the coming months. First off – congratulations – you got into one […]

Guest Post: PMD Training at Break Neck Speed

Today’s guest post is from Producer of Marketing and Distribution who lives and works Joe Jestus. Joe introduced himself to me on Twitter as a PMD living and working in the “next film capital of the United States”: Oklahoma. Joe actually changed his title to PMD when he discovered what it was. I asked him […]