Guest post by Lila Yomtoob: The Added Value of Blogging

The Added Value of Blogging – by Lila Yomtoob Lila contacted me via the web – introducing herself and I asked if she would like to write a blog post – and she offered to write a post  about:  blog posting! Not only the importance of it – but how to do it effectively.   […]

Guest Post by Jon Fougner: Cinema Profitability

I had the fortune of meeting Jon Fougner, who is the Principal, Product Marketing Monetization at Facebook at Sundance this year (he was showing filmmakers how best to use Facebook to connect with audiences). He works with the ads engineers and Product Managers to define products that will be successful in the marketplace. I mentioned […]

TOTBO Tip of the Day 18 Don’t Despair

Since sales reps generally work on commission, they will be choosier about the films that they select. Hence more and more films will end up not being represented by a sales rep or will not have a sales rep for each right. So don’t despair if you don’t have one. If a sales rep is […]

TOTBO Tip of the Day 11 Developing Organizational Relationships

Jon Reiss’ TOTBO Tip of the Day 11 Developing Organizational Relationships Last week I spoke about connecting with audience, creating a dynamic website and bloggin. Today’s tip is how to create relationships between your film organizations that should be interested in your film. This is an especially useful strategy for documentaries that naturally have a […]

TOTBO Tip of the Day 7 Differentiating Core and Niche Audiences

The terms Core and Niche are often used interchangeably and this is a mistake. The niche audience for your film is that slice of the population that has a particular interest in your film or an aspect of your film. The core audience for your film is those people within each niche that are your […]

Developing Audience During Prep, Production and Post

What you do to help your distribution and marketing started out being one chapter in the book. Now it takes up 1/3 of the book! I feel that it is hyper important that filmmakers work towards their distribution and marketing during prep, production and post. Part of that work is audience development which was the […]