Tag: Engagement

TOTBO Tip 6 Identifying and Engaging Your Audience

Here is the Jon Reiss TOTBO 3 Step Approach to Audience Development and Engagement:

1. Know WHO your audience is. This is not 18-25 year old boys/men. Or 35 – 55 year old women. As an independent filmmaker, if you cross over into a mass audience great – but you need to be much more specific. Tomorrow’s tip will discuss niche vs core audiences.

2. Know WHERE your audience derives information/congregates. In other words how you can contact them, engage them, communicate with them.

3. Know HOW your audience engages media, or HOW they will support you.

I want to know what you think! Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here. I look forward to hearing from you.

PS I was going to address budgeting this week, but I have shifted that topic to next week.