Tag: Chris Jones

The Importance of Events in Your Career Toolkit

Posted on by Jon Reiss

This week’s TOTBO video concerns the importance of redefining the nature of theatrical. In this clip I speak about how creating a “live event” for your film can be an essential aspect of your film’s release. As I’ve said before I feel that theatrical must be redefined as live event/theatrical. Eventually I feel the term theatrical will be dropped and people will only refer to events. I emphasize live and event because I feel that those are truly the essential nature of screening your film in public – that it is a unique communal experience unavailable anywhere else. That is what is going to motivate people to see the film live – not just the fact that it is in a theater playing Fri-Thur.

Events have a multitude of benefits – they let you engage directly with your audience, they provide a way to organize publicity, they enable you to put your work out in the form it was intended (for me the form initially was a book – the workshops are now an adjunct to that – but all part of the same concept) and they are an additional revenue stream.

I feel that all artists can benefit from creating events for their work – musicians have concerts, artists have gallery openings, authors have readings and book signings etc. But there are new and exciting forms emerging such as last years theater/dance/immersive hybrid “Sleep No More”.

I’m releasing this particular clip as I prepare to go out on my own live event tour this month – hitting New York, Sheffield, Nottingham, London and Berlin (if you are in any of those cities in June – check out the dates below and I hope to see you there).

June 11-13 I’ll be one of the lab leaders again for IFP’s Narrative Filmmaking Lab in New York City.

June 14-17 The Sheffield Documentary Festival in the United Kingdom to speak about Artistic Entrepreneurship for Documentary Filmmakers.

June 20-21 Nottingham, England TOTBO 2 Day Master Class as part of Second Light Producer’s Lab in association with the Producers’ Forum.

June 23-24 A Two Day Distribution Master Class hosted at Regent’s College London which is again being organized by Chris Jones who organized my first ever workshop 2 years ago.

June 25-28 After London, I fly to Berlin, Germany to speak on Strategic Distribution at the Trans Atlantic Partners Conference.

Heading to the UK Next Week and Upcoming Releases

The first segment of the IFP Filmmaker Labs were very fun and exciting this year.  A great group of docs and narrative.

Next week I will be in the UK. First doing a one day TOTBO workshop at the Edinburgh Film Festival on June 22nd then I’ll be doing a Keynote for Short Sighted presented by BAFTA and Shooting People on the 23rd.   I’ll also be doing one on one consultations with films on the 23rd through Creative Scotland.

Next I’m doing a 2 day workshop at the London Film School June 25th, 26th, so if you are in London I hope to see you then.   For this workshop we have the some excellent special guests lined up:  Terry Stevens from Dogwoof,  Chris Jones, filmmaker and author of the Guerilla Filmmaker’s Handbook Series and via skype we’ll have Sheri Candler, filmmaker Gregory Bayne giving tips for a successful crowdfunding campaign and Peter Gerard of the exciting new DIY distribution tool Distrify.

And some other previews of upcoming releases:

Dogwoof will be releasing the multi language PAL version of Bomb It July 25th.

In September, The Film Collaborative, Sheri Candler and I will be releasing Selling Your Film Without Selling Your Soul Presented by PreScreen – Case Studies in Hybrid, DIY and P2P Independent Distribution.  This is a series of case studies that dives deep into independent film distribution.  There will be much more information on this in the coming months – if you would like to know more – check out (and like) the Facebook page for the book.  We’ll be launching at the IFP Week in NYC where I will also be for part 3 of the IFP Filmmaker Labs.