Tag: audience

TOTBO Tip 6 Identifying and Engaging Your Audience

Here is the Jon Reiss TOTBO 3 Step Approach to Audience Development and Engagement:

1. Know WHO your audience is. This is not 18-25 year old boys/men. Or 35 – 55 year old women. As an independent filmmaker, if you cross over into a mass audience great – but you need to be much more specific. Tomorrow’s tip will discuss niche vs core audiences.

2. Know WHERE your audience derives information/congregates. In other words how you can contact them, engage them, communicate with them.

3. Know HOW your audience engages media, or HOW they will support you.

I want to know what you think! Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here. I look forward to hearing from you.

PS I was going to address budgeting this week, but I have shifted that topic to next week.

TOTBO Tip of the Day 4 Setting Marketing Strategy

Jon Reiss TOTBO Tip of the Day 4 Setting Marketing Strategy

Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking creatively of what audiences might be interested in your film. I recommend that you consider and conceive of a marketing strategy for your film early in the production process, even at inception. Who is its audience? How are you best going to reach them? Are there particular blogs, organizations, print media that they subscribe to? Who will you bring on to help you outreach to your audience? How does this audience consume media? Answering these questions will help to fashion your release strategy.

I want to know what you think! Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here. I look forward to hearing from you.

Totbo Tip 2 Every Film is Different

Each film is unique and requires its own individual distribution and marketing strategy. A comedy about stoners will not have the same audience as a documentary about Aids orphans in Tanzania. Similarly each filmmaker has a different set of goals, needs, and resources. While the studio one size fits all model worked well for some independent films over the last 20 years – it was a disaster for others. With the new hybrid model of distribution you can craft a distribution and marketing strategy that makes the most sense for your film. You have a unique vision. Use that vision to engage your audience in a unique manner. This will help separate you from the media noise that surrounds us every day.

I want to know what you think! Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here. I look forward to hearing from you.

Filmmakers, stay ahead of the game and learn what indie audiences want in these changing times! Using the internet as a DIY platform.

Check out this article from today’s LA Times:


Digital technology and dollar signs
The artists and business people who will succeed in this new environment are those who are paying attention to the changing behaviors and tastes of this new audience.

By Scott Kirsner
June 16, 2009

Talk to filmmakers and media executives about the Internet — the biggest tectonic shift in the entertainment industry since the advent of cable — and they typically gripe about two things. Consumers, they say, predominantly seem to want to watch short video clips, and the economic models for earning a decent return on Internet content are still hazy.

About 15 years after Americans started exploring the Web, there’s still anxiety about the business potential of digital entertainment and a reluctance to explore new creative possibilities. NBC Universal Chief Executive Jeff Zucker is fond of expressing his fear that the media conglomerate will have to swap the “analog dollars” it earns from broadcast television for “digital dimes.”

But like it or not, consumption of video on the Internet is growing much faster than movie ticket sales or TV viewing: As of April, the average Web surfer in the U.S. was watching more than six hours of online video every month, according to comScore, a tracking firm.

Hollywood faced a similar crisis in the 1950s, Continue reading →