Check out this article from today’s LA Times:
Digital technology and dollar signs
The artists and business people who will succeed in this new environment are those who are paying attention to the changing behaviors and tastes of this new audience.
By Scott Kirsner
June 16, 2009
Talk to filmmakers and media executives about the Internet — the biggest tectonic shift in the entertainment industry since the advent of cable — and they typically gripe about two things. Consumers, they say, predominantly seem to want to watch short video clips, and the economic models for earning a decent return on Internet content are still hazy.
About 15 years after Americans started exploring the Web, there’s still anxiety about the business potential of digital entertainment and a reluctance to explore new creative possibilities. NBC Universal Chief Executive Jeff Zucker is fond of expressing his fear that the media conglomerate will have to swap the “analog dollars” it earns from broadcast television for “digital dimes.”
But like it or not, consumption of video on the Internet is growing much faster than movie ticket sales or TV viewing: As of April, the average Web surfer in the U.S. was watching more than six hours of online video every month, according to comScore, a tracking firm.
Hollywood faced a similar crisis in the 1950s, Continue reading →