TOTBO Tip 6 Identifying and Engaging Your Audience
Here is the Jon Reiss TOTBO 3 Step Approach to Audience Development and Engagement: 1. Know WHO your audience is. This is not 18-25 year old boys/men. Or 35 – 55 year old women. As an independent filmmaker, if you cross over into a mass audience great – but you need to be much more […]
TOTBO Tip of the Day 4 Setting Marketing Strategy
Jon Reiss TOTBO Tip of the Day 4 Setting Marketing Strategy Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking creatively of what audiences might be interested in your film. I recommend that you consider and conceive of a marketing strategy for your film […]
Totbo Tip 2 Every Film is Different
Each film is unique and requires its own individual distribution and marketing strategy. A comedy about stoners will not have the same audience as a documentary about Aids orphans in Tanzania. Similarly each filmmaker has a different set of goals, needs, and resources. While the studio one size fits all model worked well for some […]
Filmmakers, stay ahead of the game and learn what indie audiences want in these changing times! Using the internet as a DIY platform.
Check out this article from today’s LA Times: Digital technology and dollar signs The artists and business people who will succeed in this new environment are those who are paying attention to the changing behaviors and tastes of this new audience. By Scott Kirsner June 16, 2009 Talk to filmmakers and media executives about the […]