Tag: audience identification and engagement

Filmmakers: Know Your Goals and Your Audience

This is an excerpt from my introduction to the new book, Selling Your Film Without Selling Your Soul, that I wrote with The Film Collaborative (Orly Ravid & Jeffrey Winter), and Sheri Candler. This post also ran on Chris Dorr’s Tribeca Future of Film blog.

A New Path to Engage Film Audiences and Create Careers: An Introduction

The three films that I researched for this book, while different in genre, size, year of release and experience level of the filmmakers also share a remarkable number of similarities in addition to their differences. I want to compare those similarities and contrast the differences in a structure that that I use to help filmmakers conceptualize strategies for their film’s releases. Some of this system is included in my book Think Outside the Box Office, while some of it I have developed through my work with filmmakers over the past two years.


It is essential to determine the goals of a particular project’s release before employing any strategy for that launch. (Note—these goals are potentially different from those envisioned by the filmmakers when they set out to make their film.) In order to evaluate the success of a film’s release, one must first identify the filmmakers’ original objectives in releasing their film.
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