I am very happy to announce that this week I will start a guest posting program on this blog. We will hear from a variety of people that deal with audience connection and engagement of all types. More and more I am viewing film distribution and marketing as the 2nd necessary component of creating a film: The first component is the production of the film (conception, production, post). The second component is connecting that film with an audience (distribution and marketing). I used to refer to these as steps – but that implies that they would be sequential – eg first step: make the film, second step connect with audience. But you know I believe these “steps” should run as simultaneously as possible.
These posts will run a wide gamut of topics from social media to trans media and everything in between (from sources around the world!) First up on the guest post is Tyler Weaver on how busy media content creators can fit social media into their lives – in very practical steps. Upcoming Kim Garland from Scriptchat – using Twitter to create conversation around scriptwriting. Simon Pullman from Transmythology on transmedia etc. My goal is to have these run every Thursday – so stay tuned!