Guest Posts Start This Week

I am very happy to announce that this week I will start a guest posting program on this blog. We will hear from a variety of people that deal with audience connection and engagement of all types.

Back to NYC: OVC and Raindance

Headed back to NY today – after a few days back in LA. First up tomorrow I will be at the Open Video Conference on a panel: “Future of Exhibition: Opening the Box Office” Friday, 3-3:45PM. This panel will look at how producers are bypassing traditional gatekeepers to reach out to their audience while exploring […]

TOTBO Tip 6 Identifying and Engaging Your Audience

Here is the Jon Reiss TOTBO 3 Step Approach to Audience Development and Engagement: 1. Know WHO your audience is. This is not 18-25 year old boys/men. Or 35 – 55 year old women. As an independent filmmaker, if you cross over into a mass audience great – but you need to be much more […]

Developing Audience During Prep, Production and Post

What you do to help your distribution and marketing started out being one chapter in the book. Now it takes up 1/3 of the book! I feel that it is hyper important that filmmakers work towards their distribution and marketing during prep, production and post. Part of that work is audience development which was the […]