TOTBO Tip of the Day 11 Developing Organizational Relationships

Jon Reiss’ TOTBO Tip of the Day 11 Developing Organizational Relationships Last week I spoke about connecting with audience, creating a dynamic website and bloggin. Today’s tip is how to create relationships between your film organizations that should be interested in your film. This is an especially useful strategy for documentaries that naturally have a […]

The Producer of Marketing and Distribution

This is my article published on screendaily.com. The Producer of Marketing and Distribution BY JON REISS In my first guest column for Screen Daily in November of last year, I introduced what I call the new 50/50. This idea is to convey to filmmakers that half of their work is making the film, half of […]

TOTBO Tip of the Day 8 Engage Organizations to Promote Your Film

Step 2 of Audience Engagement is: Know WHERE your audience derives information/congregates. Many niche’s have organizations that support those specific topics and interests. Engage those organizations early in your filmmaking process (as early as conception and prep). It is important to have the proper attitude toward your audience and these organizations. You need to think, […]

TOTBO Tip of the Day 7 Differentiating Core and Niche Audiences

The terms Core and Niche are often used interchangeably and this is a mistake. The niche audience for your film is that slice of the population that has a particular interest in your film or an aspect of your film. The core audience for your film is those people within each niche that are your […]

NEW BREED PARK CITY – Discovering the Questions Jon Reiss, Ira Deutchman,

In Park City From Sabi Pictures and Filmmaker Magazine and Workbook Project SOLUTION-BASED: NEW BREED AT PARK CITY PART 2 Here’s the second of the New Breed videos discussing the current and future states of distribution. From the makers: Filmmakers Zak Forsman and Kevin K. Shah of Sabi Pictures arrive at Park City with an […]

Microcinema Reviews Think Outside the Box Office

Think Outside the Box Office was just reviewed in Microfilmmaker Magazine. Here a few nice pulls; “The premiere book on film distribution in the modern digital era. . . . Because Jon’s writing style is both engaging and informative, even the “candy” chapters are packed with useful information that will get you motivated and even […]

Think Outside the Box Office one of Brian Newman’s Recommended Reads

Recommended Reads from Brian Newman’s Blog Springboard Media There’s been a lot of great writing both in print and online (and at times, both) for filmmakers this year. It’s late in the year, but I thought I’d give my quick summary of some great titles that I think are required reading for any filmmaker – […]