Hybrid Cinema

You’re busy making your movie, your passion project, your magnum opus. You know all of the work that should go into quality marketing and distribution, but you just can’t squeeze it into your hectic schedule. Good news: we keep up with the ever-changing ideas, technology and companies in this field so that you don’t have to. We will help you navigate the overwhelming distribution and marketing landscape.

Led by world-renowned filmmaker Jon Reiss, author of Think Outside the Box Office, the book on indie film distribution and marketing, Hybrid Cinema works with you to create a distribution & marketing strategy tailored specifically for your film and your filmmaking goals.

To see if Hybrid Cinema is the right fit for your team, contact us for more information on our consulting options.

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Consultation & Release Strategy for Completed Films – $800
Film screening and two hours of strategic counseling. In the consultation Jon Reiss collaborates with you to design a distribution and marketing strategy for your film. Additional hours are $200.

Production & Release Strategy for Script – $600
Script read-through and two hours of strategic counseling. In the consultation Jon Reiss will work with you to outline your specific goals for the project, create a financing and production strategy for your film and a path for successful implementation of the plan. Additional hours are $150.

Comprehensive Distribution and Marketing Plan and Budget (A.Q.)
An extensive analysis and written report of the best marketing and distribution strategies for your film, outlining audiences, audience engagement strategies, branding, marketing, timing of the release and the optimum live event as well as merchandise and digital options for your film. Includes: Screening of film, Plan Creation and Delivery + three hours of strategic counseling.

PMD Training and Supervision $2500 per month with a three month minimum.
Hybrid Consulting will train and oversee your team and/or Producer of Marketing and Distribution (PMD). This service is geared toward filmmakers who prefer to do the work with their own team, but need training, supervision and guidance. We will teach your team what you need to know and how to do it, ensuring that you create a successful release.

Full Service Distribution and Marketing (PMD service)- minimum Six months (A.Q. on a project basis)
Hybrid Consulting will work as your Producer of Marketing and Distribution and handle all aspects of the marketing and distribution of your film. We source any outside vendors needed (additional publicists, attorneys, graphic designers, web designers, printing services, DVD replication, digital distribution platforms, etc.), determine the best routes to distribute your film, identify your core audience and connect them to your work. (Only one or two films are engaged in this manner per year)

Current Clients

MAYA ANGELOU: AND STILL I RISE is the first feature documentary about the incomparable Dr. Maya Angelou, best known for her autobiography I Know Why the Caged Bird Sings (Random House). Distinctly referred to as “a redwood tree, with deep roots in American culture,” icon Maya Angelou gave people the freedom to think about their history in a way they never had before. Dr. Angelou’s was a prolific life; as a singer, dancer, activist, poet, and writer she inspired generations with lyrical modern African-American thought that pushed boundaries. World Premiere: 2016 Sundance Film Festival other fests include Full Frame, Sheffield, Boulder Film Fest, and Riverrun It won the Audience Award at AFI Docs.  Directed by Bob Hercules and Rita Coburn Whack

HOOLIGAN SPARROW follows human rights activist Ye Haiyan when she is chased from town to town by local governments, national secret police, and even her own neighbors after she seeks justice against an elementary school principal who abused six girls.

– Official Selection Sundance 2016
– Official Selection HotDocs Film Festival 2016
– Winner Best Documentary Ashland Ind. Film Festival 2016
– Official Selection Nashville Film Festival 2016
– Official Selection Full Frame Documentary Film Festival 2016″

TYRUS is a feature-length documentary film about the life, art and enduring impact of pioneering Chinese American painter and Disney Legend© Tyrus Wong.

– Official Selection Telluride Film Festival 2015
– Winner Audience Award San Diego Asian Film Festival 2015
– Winner Audience Award Hawaii International Film Festival 2015
– Opening Night Film CAAM Fest 2016
– Official Selection Newport Beach Film Festival 2016
– Winner Audience Award for Best Feature in the Award Art, Architecture and Design category at the Newport Beach Film Festival 2016
– Centerpiece Film LA Asian Pacific Film Festival 2016
– Winner Special Jury Prize LA Asian Pacific Film Festival 2016
– Winner Jury Award for Best Feature Documentary DisOrient Asian American Film Festival 2016

OFF THE RAILS tells the remarkable true story of Darius McCollum, a man with Asperger’s syndrome whose overwhelming love of transit has landed him in jail 32 times for impersonating New York City bus drivers and subway conductors and driving their routes.

– Official Selection HotDocs Film Festival 2016
– Official Selection Full Frame Film Festival 2016
– Winner Best Documentary Newport Beach Film Festival 2016
– Official Selection Provincetown International Film Festival 2016
– Official Selection Woods Hole Film Festival 2016
– Official Selection San Francisco Documentary Film Festival 2016


A romantic adventure takes place when Rachel, a Jewish-American Doctor, and Jake, an Arab-American bureaucrat, work together to solve the mysterious death of Rachel’s treasure hunting brother.  
Starring: Stana Katic and Raza Jaffrey.

AN EYE FOR THE ANIMAL (w.t.) Coming 2017

Filmed on four continents, An Eye for The Animal (working title) examines the perils of humans’ alienation from the natural world through the lens of how we treat animals raised for food. With a cast of scientific experts and farmers, An Eye for The Animal shows for the first time how farming with animal welfare in mind enriches animal and human lives, preserves biodiversity and food sovereignty and mitigates animal farming’s impact on climate change.


A documentary film about a now-legendary series of site-specific concerts and other events in the mid-80s.    Jon Reiss has been a tremendous “secret weapon” in the battle to create a powerful film that can reach its largest potential audience in the complex digital landscape of today. From creatively strategizing the positioning of the project, to specific help with key personnel hires and fiscal sponsorship, advice on our website and social media, to insightful notes on the first show reel, Jon has been there for me and the film in a highly impactful way. I feel extremely fortunate to be able to rely on Jon’s depth of experience, invaluable personal relationships and unrivaled ability to “think outside the box office” to help take the Desolation Center project to its most exciting possible outcome.

Stuart Swezey – Producer/Director


A satirical documentary parable wherein Nothing, tired of being misunderstood, runs away from home and come to address us, for the first & the last time. Filmed by 100+ superstar & amateur cinematographers from around the globe, scored by cabaret grandmasters Pascal Comelade & The Tiger Lillies, narrated – in simple childish verse – by Iggy Pop.

The film is a Serbo-Croatian co-production, supported by 10 European broadcasters, the IDFA Bertha Fund, Doha Film Institute and the Geneva Center for Contemporary Art. Boris Mitic has premeired his previous 3 features at IDFA with 150+ festivals, 18 awards, 20 broadcasters and a global quirky-lecturing track record.

CENTS  Sammy, a crazy smart twelve-year-old girl, uses her gift for mathematics and enlists her frenemies to revamp the school penny drive into a major moneymaking operation.

THE FAMILY NEXT DOOR is a story about the Lund family (4 children, 2 on the autism spectrum) and their journey into the hyper-complex and emotionally draining maze that is autism.

Praise for consulting

We were introduced to Jon when we were in the middle of our editing process, at a point when we assumed that it was far too early to begin thinking about distribution. Jon convinced us otherwise. After speaking with him, it was clear that if we wanted our film to be seen by anyone, we needed to start developing a distribution strategy well before the completion of the film. Under his guidance, we did, and by the time we were in the last few months of postproduction, when our brains were fried, we were thrust into the cauldron of film festival buyers markets. Without all the preparation that Jon had
us undergo, we would not have been equipped to make decisions on theatrical, digital, community and educational distribution much less have gotten a sales agent. And, frankly, our preparation impressed many of the distributors we were pitching – to the point that our eventual distributor, Screen Media, commented on how thorough our plan was, how many assets we were bringing to the table, and how confident they were in our ability to execute. This was all due to Jon! I would recommend him to anyone, no matter how green or how seasoned.

– Sanjay Rawal, Director

After three years work, we had completed our first feature documentary Living on One Dollar, and thought the hard part was finally over. Thankfully we were introduced to Jon through Creative Visions Foundation, who generously mentored and guided us through the constantly shifting landscape of distribution. He helped us to first define our goals and then develop a phased strategy to accomplish them. The best part was he always remained calm, no matter how panicked or stressed we sounded. In the end, our results together were tangible – from being the #1 documentary on iTunes, to reaching the homepage banner of Netflix. Most importantly we have been able to raise over $430,000 so far for poverty alleviation programs.  Chris Temple | Co-Founder and Director | LivingonOne

I got in touch with Jon when I found myself stuck: terrible sales agents and no idea how to move forward with the distribution of my movie. Especially as a UK Producer, I found it difficult to negotiate the US market. Jon was straight talking and efficient from the get go: he got all my rights back from the sales agents and pulled together a fabulous team of publicists, social media gurus, web designers, digital ad experts and distribution aggregators. He supervised the whole project managing the many lines of communication and making sure we were on time for all out releases – we even ended up under budget! The film is now on over 30 different platforms worldwide, with more deals being made internationally now. My rights are still my own, and we have some fabulous reviews in the UK and the US to promote ourselves as filmmakers. Thank you Jon!  Georgina Edwards – Producer

As we finished Awake, we commissioned Jon Reiss to create a detailed and comprehensive distribution and marketing plan and budget for our hybrid release.  It became an essential roadmap as we began navigating the uncharted waters of hybrid distribution. Two years later, we had screened in over 350 theaters in America and 50+ theaters in each of 7 foreign countries. Thanks Jon for your useful and practical advice, which helped at multiple steps along the way.  Peter Rader – Producer

When it comes to completing, marketing and distributing a film, nobody does it better than Jon Reiss. From his first-hand experience as a filmmaker and producer to his dynamic, innovative teaching style, Jon has a true grasp on the marketplace and can help you understand your place in it. A lot of people preach about the importance ‘finding your audience’ but Jon takes it a step further and gives you direct access to the roadmaps, compasses and sporty visors we all need stay focused, stay on point and look good doing it.

– Amy Dotson, Deputy Director & Head of Programming, IFP

Jon has been an invaluable resource to so many our creative activists — helping our filmmakers navigate the new world of strategic distribution so that their work can be seen and their impact felt. 

– Trevor Hall, President & CEO, Creative Visions Foundation

Jon has been invaluable to help us navigate the current insane sales and distribution landscape for films. His counsel is helping us navigate the various offers we have received and we will definitely continue to use him throughout our release.

– Karyn Rachtman, Producer

Our talks with Jon during a time of tremendous change and growth for our company helped us plan a path forward that honored our body of work, connected us to other movers and shakers, and allowed us to dream bigger than we were comfortable doing for ourselves. Obvious next step: we’re running for president. King is a Fink 2020.

-KING IS A FINK  Creators of the episodic series: “#Hashtag”, “Plus One” and “Rent Controlled”   

The film distribution landscape is changing so quickly that trying to deal with distributors on my own was dizzy-ing. Jon Reiss stopped the room from spinning, by giving me really sound, practical, up-to-date advice on distribution strategy!

– Laurie Kahn, Director/Producer

Working with Jon Reiss and Hybrid Cinema on my film, “Joffrey: Mavericks of American Dance,” was an amazing experience. They were able to create a sustained outreach campaign for the film during its distribution cycle and were incredibly creative with social media in getting the word out about the film. I learned so much from working with them that it has changed my entire thought process about film distribution.

– Bob Hercules, Director

Consulted on Paramount Pictures’ “Star Trek: Into Darkness” transmedia campaign.

Jon is a wealth of hard-earned knowledge about the realities of the world of hybrid/self distribution and a great source of information when it comes to navigating these stormy and fast changing seas yourself.

– Gus Roxburgh, Producer “Crips and Bloods: Made in America” (directed by Stacey Peralta)

Jon Reiss has more than met our hopes for walking us through the minefield of negotiating digital rights contracts with 3 different companies in the space of 2 weeks. His ability to spot potential downsides for the filmmaker is a gift, and has enabled us to maximize our revenue stream. He is also a pleasure to work with.

– Donald Goldmacher, Co-Producer & Co-Director

Jon Reiss is a fantastic strategic advisor who can give big picture advice as well as specific details that will help make any filmmaker make smart decisions when they launch their film out into the world.

– Tiffany Shlain, filmmaker “Connected”, “The Tribe”, Creator of The Webby Awards.

Whether you are a novice or experienced filmmaker, Jon Reiss is an invaluable resource in navigating the new distribution and marketing landscape. 

— Mark Wexler

There are few consultants, in any field, who are primarily motivated by love — but in Jon’s case, it clearly his love of film that motivates him to do his work. This makes him a passionate, invaluable resource for filmmakers looking to find their audience, and has a positive impact on our entire community.  He is somebody to be applauded, emulated, and hired!

– Jeffrey Kusama-Hinte, Producer, Director

To think how to do the complicated strategy of The Cosmonaut we got inspiration from several out of the box thinkers that were paving the road for the next ten years of film Jon Reiss was one of them, and one of the most important ones I must say.

– Nicolás Alcalá, Director, Executive Producer, Screenwriter, Editor

Jon showed us that our Kickstarter campaign could help us raise funds as well as expand our audience and careers in the process. While working with Jon Reiss in the IFP Filmmakers Lab, I experienced first-hand his refreshing and insightful cultural sensitivity for my work. His patience, generosity and compassion were instrumental in building a powerful fanbase for “Habibi.”

– Susan Youssef,  Writer, Director, Producer, Editor

Jon’s advice, insight, guidance, wisdom and support was invaluable in building a successful grassroots distribution campaign for “The Happy Sad.” I am deeply grateful for the generous ways that he shared his knowledge and helped us to steer the ship through tough ever changing landscape finding the best solution for the for the film and filmmakers.

– Rodney Evans, Director

Jon Reiss is an invaluable resource and helped us to learn more about the world of digital distribution and how to manage all the rights of our film.  His knowledge, contacts and understanding of the ever-changing business models is vast and bringing him in to consult was the smartest investment we made in our independent filmmaking process.

–  Leah Mallen, Producer

Jon gave us a comprehensive, customized plan for our film, on a fast turnaround. I use his book like a bible, and he’s also generously made himself available at odd hours when we were negotiating a deal and needed a fast response.

– Lisa Leeman, Producer

At the time I was shepherding my first feature doc into distribution, I took one of Jon’s workshops, because it seemed almost impossible for me to navigate the US distribution possibilities and choices for See You Soon Again, an Austrian-US co-production. Jon was tremendous help not only in guiding me through the process and finding the right US market and distribution strategy for the film, but even more importantly for me, he helped me prioritize my goals and help me achieve my main goal: move onto my next film.

– Bernadette Wegenstein, Co-Director, Co-Producer

As novice filmmakers, the comprehensive Distribution & Marketing Strategy Plan that Hybrid Cinema created provided a powerful roadmap to guide us on the path to a successful launch. He and his partner on our project Sheri Candler taught my fledgling team the basics of marketing and distribution and continue to provide valuable supervision.  With frequent conference calls and emails, his and Sheri’s seemingly 24/7 availability, always with patience and a smile, gave us the confidence to keep moving forward.

– Judy Avrin, Producer

Jon Reiss is a walking encyclopedia of everything an independent filmmaker needs to know to navigate the increasingly complicated worlds of DIY and traditional distribution. He shows you how to strategize successful campaigns and maximizes the impact of your film through social networking and community outreach. He’s smart and generous with what he knows and is worth every penny.

– Sara Terry, Director, Producer

Jon Reiss is the go-to guy in the quickly evolving world of DIY distribution and online/social media marketing. He had no shortage of strategic ideas to get our movie Grassroots on the map early and effectively, and helped us get the most out of every penny spent. I’m definitely going to be a repeat customer.

– Peggy Rajski, Producer

If you are interested in potentially working with us - contact us at: asst@hybridcinema.com