Hybrid Cinema

You’re busy making your movie, your passion project, your magnum opus. You know all of the work that should go into quality marketing and distribution, but you just can’t squeeze it into your hectic schedule. Good news: we keep up with the ever-changing ideas, technology and companies in this field so that you don’t have to. We will help you navigate the overwhelming distribution and marketing landscape.

Led by world-renowned filmmaker Jon Reiss, author of Think Outside the Box Office, the book on indie film distribution and marketing, Hybrid Cinema works with you to create a distribution & marketing strategy tailored specifically for your film and your filmmaking goals.

To see if Hybrid Cinema is the right fit for your team, contact us for more information on our consulting options.

Free 15 Minute Consult

Consultation & Release Strategy for Completed Films – $800
Film screening and two hours of strategic counseling. In the consultation Jon Reiss collaborates with you to design a distribution and marketing strategy for your film. Additional hours are $200.

Production & Release Strategy for Script – $600
Script read-through and two hours of strategic counseling. In the consultation Jon Reiss will work with you to outline your specific goals for the project, create a financing and production strategy for your film and a path for successful implementation of the plan. Additional hours are $150.

Comprehensive Distribution and Marketing Plan and Budget (A.Q.)
An extensive analysis and written report of the best marketing and distribution strategies for your film, outlining audiences, audience engagement strategies, branding, marketing, timing of the release and the optimum live event as well as merchandise and digital options for your film. Includes: Screening of film, Plan Creation and Delivery + three hours of strategic counseling.

PMD Training and Supervision $2500 per month with a three month minimum.
Hybrid Consulting will train and oversee your team and/or Producer of Marketing and Distribution (PMD). This service is geared toward filmmakers who prefer to do the work with their own team, but need training, supervision and guidance. We will teach your team what you need to know and how to do it, ensuring that you create a successful release.

Full Service Distribution and Marketing (PMD service)- minimum Six months (A.Q. on a project basis)
Hybrid Consulting will work as your Producer of Marketing and Distribution and handle all aspects of the marketing and distribution of your film. We source any outside vendors needed (additional publicists, attorneys, graphic designers, web designers, printing services, DVD replication, digital distribution platforms, etc.), determine the best routes to distribute your film, identify your core audience and connect them to your work. (Only one or two films are engaged in this manner per year)

Current Clients


HOOLIGAN SPARROW follows human rights activist Ye Haiyan when she is chased from town to town by local governments, national secret police, and even her own neighbors after she seeks justice against an elementary school principal who abused six girls.

– Official Selection Sundance 2016
– Official Selection HotDocs Film Festival 2016
– Winner Best Documentary Ashland Ind. Film Festival 2016
– Official Selection Nashville Film Festival 2016
– Official Selection Full Frame Documentary Film Festival 2016″

Off The Rails Poster

OFF THE RAILS tells the remarkable true story of Darius McCollum, a man with Asperger’s syndrome whose overwhelming love of transit has landed him in jail 32 times for impersonating New York City bus drivers and subway conductors and driving their routes.

– Official Selection HotDocs Film Festival 2016
– Official Selection Full Frame Film Festival 2016
– Winner Best Documentary Newport Beach Film Festival 2016
– Official Selection Provincetown International Film Festival 2016
– Official Selection Woods Hole Film Festival 2016
– Official Selection San Francisco Documentary Film Festival 2016


Coming Late 2016 Early 2017

A romantic adventure takes place when Rachel, a Jewish-American Doctor, and Jake, an Arab-American bureaucrat, work together to solve the mysterious death of Rachel’s treasure hunting brother.


Stana Katic as Rachel

Raza Jaffrey as Jake.

An Eye For AN Animal

Coming Late 2016 Early 2017

Filmed on four continents, An Eye for The Animal (working title) examines the perils of humans’ alienation from the natural world through the lens of how we treat animals raised for food. With a cast of scientific experts and farmers, An Eye for The Animal shows for the first time how farming with animal welfare in mind enriches animal and human lives, preserves biodiversity and food sovereignty and mitigates animal farming’s impact on climate change.

Tyrus Poster

TYRUS is a feature-length documentary film about the life, art and enduring impact of pioneering Chinese American painter and Disney Legend© Tyrus Wong.

– Official Selection Telluride Film Festival 2015
– Winner Audience Award San Diego Asian Film Festival 2015
– Winner Audience Award Hawaii International Film Festival 2015
– Opening Night Film CAAM Fest 2016
– Official Selection Newport Beach Film Festival 2016
– Winner Audience Award for Best Feature in the Award Art, Architecture and Design category at the Newport Beach Film Festival 2016
– Centerpiece Film LA Asian Pacific Film Festival 2016
– Winner Special Jury Prize LA Asian Pacific Film Festival 2016
– Winner Jury Award for Best Feature Documentary DisOrient Asian American Film Festival 2016

CENTS Poster

Coming Late 2016

Sammy, a crazy smart twelve-year-old girl, uses her gift for mathematics and enlists her frenemies to revamp the school penny drive into a major moneymaking operation.

King is a Fink team!


Creators of the episodic series: “#Hashtag”, “Plus One” and “Rent Controlled”

Our talks with Jon during a time of tremendous change and growth for our company helped us plan a path forward that honored our body of work, connected us to other movers and shakers, and allowed us to dream bigger than we were comfortable doing for ourselves. Obvious next step: we’re running for president. King is a Fink 2020.


Coming Fall 2016

THE FAMILY NEXT DOOR is a story about the Lund family (4 children, 2 on the autism spectrum) and their journey into the hyper-complex and emotionally draining maze that is autism.

Praise for consulting

Food Chains Poster

We were introduced to Jon when we were in the middle of our editing process, at a point when we assumed that it was far too early to begin thinking about distribution. Jon convinced us otherwise. After speaking with him, it was clear that if we wanted our film to be seen by anyone, we needed to start developing a distribution strategy well before the completion of the film. Under his guidance, we did, and by the time we were in the last few months of postproduction, when our brains were fried, we were thrust into the cauldron of film festival buyers markets. Without all the preparation that Jon had
us undergo, we would not have been equipped to make decisions on theatrical, digital, community and educational distribution much less have gotten a sales agent. And, frankly, our preparation impressed many of the distributors we were pitching – to the point that our eventual distributor, Screen Media, commented on how thorough our plan was, how many assets we were bringing to the table, and how confident they were in our ability to execute. This was all due to Jon! I would recommend him to anyone, no matter how green or how seasoned.

– Sanjay Rawal, Director

SALAM Neighbor poster

After three years work, we had completed our first feature documentary Living on One Dollar, and thought the hard part was finally over. Thankfully we were introduced to Jon through Creative Visions Foundation, who generously mentored and guided us through the constantly shifting landscape of distribution. He helped us to first define our goals and then develop a phased strategy to accomplish them. The best part was he always remained calm, no matter how panicked or stressed we sounded. In the end, our results together were tangible – from being the #1 documentary on iTunes, to reaching the homepage banner of Netflix. Most importantly we have been able to raise over $430,000 so far for poverty alleviation programs.

Love Between the Covers poster

The film distribution landscape is changing so quickly that trying to deal with distributors on my own was dizzy-ing. Jon Reiss stopped the room from spinning, by giving me really sound, practical, up-to-date advice on distribution strategy!

– Laurie Kahn, Director/Producer

HTLF poster

Whether you are a novice or experienced filmmaker, Jon Reiss is an invaluable resource in navigating the new distribution and marketing landscape. 

— Mark Wexler


Consulted on Paramount Pictures’ “Star Trek: Into Darkness” transmedia campaign.


When it comes to completing, marketing and distributing a film, nobody does it better than Jon Reiss. From his first-hand experience as a filmmaker and producer to his dynamic, innovative teaching style, Jon has a true grasp on the marketplace and can help you understand your place in it. A lot of people preach about the importance ‘finding your audience’ but Jon takes it a step further and gives you direct access to the roadmaps, compasses and sporty visors we all need stay focused, stay on point and look good doing it.

– Amy Dotson, Deputy Director & Head of Programming, IFP

Sweet Micky - poster 2

Jon has been invaluable to help us navigate the current insane sales and distribution landscape for films. His counsel is helping us navigate the various offers we have received and we will definitely continue to use him throughout our release.

– Karyn Rachtman, Producer

Creative Visions

Jon has been an invaluable resource to so many our creative activists — helping our filmmakers navigate the new world of strategic distribution so that their work can be seen and their impact felt. 

– Trevor Hall, President & CEO, Creative Visions Foundation


Jon is a wealth of hard-earned knowledge about the realities of the world of hybrid/self distribution and a great source of information when it comes to navigating these stormy and fast changing seas yourself.

– Gus Roxburgh, Producer “Crips and Bloods: Made in America” (directed by Stacey Peralta)

Heist Poster

Jon Reiss has more than met our hopes for walking us through the minefield of negotiating digital rights contracts with 3 different companies in the space of 2 weeks. His ability to spot potential downsides for the filmmaker is a gift, and has enabled us to maximize our revenue stream. He is also a pleasure to work with.

– Donald Goldmacher, Co-Producer & Co-Director


Jon Reiss is a fantastic strategic advisor who can give big picture advice as well as specific details that will help make any filmmaker make smart decisions when they launch their film out into the world.

– Tiffany Shlain, filmmaker “Connected”, “The Tribe”, Creator of The Webby Awards.


Working with Jon Reiss and Hybrid Cinema on my film, “Joffrey: Mavericks of American Dance,” was an amazing experience. They were able to create a sustained outreach campaign for the film during its distribution cycle and were incredibly creative with social media in getting the word out about the film. I learned so much from working with them that it has changed my entire thought process about film distribution.

– Bob Hercules, Director

Charlotte 14x22

There are few consultants, in any field, who are primarily motivated by love — but in Jon’s case, it clearly his love of film that motivates him to do his work. This makes him a passionate, invaluable resource for filmmakers looking to find their audience, and has a positive impact on our entire community.  He is somebody to be applauded, emulated, and hired!

– Jeffrey Kusama-Hinte, Producer, Director

Cosmonaut Poster

To think how to do the complicated strategy of The Cosmonaut we got inspiration from several out of the box thinkers that were paving the road for the next ten years of film Jon Reiss was one of them, and one of the most important ones I must say.

– Nicolás Alcalá, Director, Executive Producer, Screenwriter, Editor


Jon showed us that our Kickstarter campaign could help us raise funds as well as expand our audience and careers in the process. While working with Jon Reiss in the IFP Filmmakers Lab, I experienced first-hand his refreshing and insightful cultural sensitivity for my work. His patience, generosity and compassion were instrumental in building a powerful fanbase for “Habibi.”

– Susan Youssef,  Writer, Director, Producer, Editor

The Happy Sad

Jon’s advice, insight, guidance, wisdom and support was invaluable in building a successful grassroots distribution campaign for “The Happy Sad.” I am deeply grateful for the generous ways that he shared his knowledge and helped us to steer the ship through tough ever changing landscape finding the best solution for the for the film and filmmakers.

– Rodney Evans, Director

Coast Modern Poster

Jon Reiss is an invaluable resource and helped us to learn more about the world of digital distribution and how to manage all the rights of our film.  His knowledge, contacts and understanding of the ever-changing business models is vast and bringing him in to consult was the smartest investment we made in our independent filmmaking process.

–  Leah Mallen, Producer


Jon gave us a comprehensive, customized plan for our film, on a fast turnaround. I use his book like a bible, and he’s also generously made himself available at odd hours when we were negotiating a deal and needed a fast response.

– Lisa Leeman, Producer


At the time I was shepherding my first feature doc into distribution, I took one of Jon’s workshops, because it seemed almost impossible for me to navigate the US distribution possibilities and choices for See You Soon Again, an Austrian-US co-production. Jon was tremendous help not only in guiding me through the process and finding the right US market and distribution strategy for the film, but even more importantly for me, he helped me prioritize my goals and help me achieve my main goal: move onto my next film.

– Bernadette Wegenstein, Co-Director, Co-Producer


As novice filmmakers, the comprehensive Distribution & Marketing Strategy Plan that Hybrid Cinema created provided a powerful roadmap to guide us on the path to a successful launch. He and his partner on our project Sheri Candler taught my fledgling team the basics of marketing and distribution and continue to provide valuable supervision.  With frequent conference calls and emails, his and Sheri’s seemingly 24/7 availability, always with patience and a smile, gave us the confidence to keep moving forward.

– Judy Avrin, Producer


Jon Reiss is a walking encyclopedia of everything an independent filmmaker needs to know to navigate the increasingly complicated worlds of DIY and traditional distribution. He shows you how to strategize successful campaigns and maximizes the impact of your film through social networking and community outreach. He’s smart and generous with what he knows and is worth every penny.

– Sara Terry, Director, Producer


Jon Reiss is the go-to guy in the quickly evolving world of DIY distribution and online/social media marketing. He had no shortage of strategic ideas to get our movie Grassroots on the map early and effectively, and helped us get the most out of every penny spent. I’m definitely going to be a repeat customer.

– Peggy Rajski, Producer

Go to JonReiss.com