Exciting Times in Park City
While Smith feels that taking his film on the road by himself is the most groundbreaking aspect of his act, I actually feel that the work he has been doing for the past number of years has been what is truly revolutionary about his project. He has created a unique relationship with a large and devoted audience. In essence he has created himself into an artist entrepreneur in the best sense of the term.
Conclusion of Guest Post: The Secrets of The Secret
Today concludes Julie Eckersley’s wonderful 5 part series on the methods used by The Secret to create such a success – big kudos to Julie for being so generous with her information. I love that she emphasizes audience engagement at the earliest stages and being generous to your partners and fans!: Here’s Julie: In early […]
Part 4: The Secrets of the Secret
Today is Part 4 of Julie Eckersley’s 5 Part amazing Guest Post Series on the distribution and marketing of “The Secret”. Here’s Julie: In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the […]
Part 3: The secrets of the Secret
From very early on in the project Byrne identified the key influencers in this area and aligned herself with them. As it was a documentary she could do this by actually using them in the film, but it could also be done by having interviews linked on a website, articles, blog posts etc. She got these people (some of which already had their own community of hundreds of thousands of followers) and she involved them from the beginning.
Part 2: The secrets of the $300 million independent film.
In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the viral campaign Byrne had begun.
The Secrets of the $300 Million Independent Film
During the Melbourne Think Outside the Box Office Workshop last year, I had the pleasure to meet Julie Eckersley who told me that she had written her master’s thesis on the runaway success of the independent film “The Secret”. She generously offered to share her findings with my readers. While much of the success of […]
Lessons from the Lab: Advice to Films Heading for Their Festival Premiere
Almost two weeks ago I wrote a piece for those who did not get into the Sundance or Slamdance Film Festivals. Today, I want to write one for those who got in, or will be getting into similar sales oriented prominent festivals in the coming months. First off – congratulations – you got into one […]
Guest Post: Kim Garland on Scriptchat and Building a Twitter Community
If you want to build a community, start by being a community. Think about the project you’re hoping to launch and the team you can bring together to do it. In addition to screenwriting, the Treefort brings backgrounds in film production, book publishing, magazine-writing and franchise- and small-business ownership. It’s this diversity and team-like support that has probably had the biggest hand in our success.
Guest Post Simon Pulman: Transmedia for Low Budget Filmmakers Part II
Very excited for part 2 of Simon Pullman’s excellent post on transmedia for low budget filmmakers. Last week was the why. This week is a quick intro to the how. Transmedia for Low Budget Filmmakers Part II: Executing a Transmedia Project by Simon Pulman Having decided to consider a Transmedia project as an alternative to […]
Guest Post Simon Pulman: Transmedia for Low Budget Filmmakers
My suggestion is that filmmakers considering the production of a low-budget feature film should look into the possibility of creating a cross-platform narrative instead – thinking not only outside the box office, but outside of the 90 minute feature film format altogether.