Troubles at Neoflix – What Fulfillment Alternatives are There for Filmmakers Part 1
Troubles at Neoflix – What Fulfillment Alternatives are There for Filmmakers Part 1 For those of you who have read my book Think Outside the Box Office and my Filmmaker Magazine article on fulfillment from last winter, know that I thought highly of the shopping cart and fulfillment company Neoflix. I used them for Bomb […]
Conclusion of Guest Post: The Secrets of The Secret
Today concludes Julie Eckersley’s wonderful 5 part series on the methods used by The Secret to create such a success – big kudos to Julie for being so generous with her information. I love that she emphasizes audience engagement at the earliest stages and being generous to your partners and fans!: Here’s Julie: In early […]
Part 4: The Secrets of the Secret
Today is Part 4 of Julie Eckersley’s 5 Part amazing Guest Post Series on the distribution and marketing of “The Secret”. Here’s Julie: In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the […]
Part 3: The secrets of the Secret
From very early on in the project Byrne identified the key influencers in this area and aligned herself with them. As it was a documentary she could do this by actually using them in the film, but it could also be done by having interviews linked on a website, articles, blog posts etc. She got these people (some of which already had their own community of hundreds of thousands of followers) and she involved them from the beginning.
Ride The Divide Part 3: Digital Rights and Merchandise
Understand that the audience you are developing is more general than the specific core you started with. This was huge for Hunter. His film was not just about a bike race – but was about “people who were embracing a positive life style – living life in a rich way”. He was able to reach elements of this broader audience starting with his core – and this is the audience that he wants to make films for in the future.
TOTBO Tip of the Day 31 Embrace Live Event/Theatrical
This week’s tips concern the re-born “theatrical” movement in the US and around the world for independent film. I’m a firm believer that film should be screened in front of live audiences – which is one form of our millennia old tradition of telling stories in a communal environment – usually in the dark (in […]
TOTBO Tip of the Day 24 Webdesigners Part 2
Oftentimes the best designer is not the best programmer, and vice versa. You may need two separate people: one for the look of the site (which hopefully is integrated with your key art), another to do the actual programming. If you have to choose to pay one or the other, go for the programmer. It […]
TOTBO Tip of the Day 23 Webdesigners
If you are not a technically-oriented person, you need an IT person to set up your website. Chances are, they will know a lot more about search engine optimization (SEO) than you do. Ask them to set up a site that you can regularly modify on your own, so that you are not spending thousands […]
Jon Reiss Interview with Nat Mundel
This was published on voyagemedia.com today. Author Jon Reiss on the Death of the Film Festival AND HIS BEST KEPT SECRETS THAT COULD MAKE YOUR NEXT INDIE FILM A SUCCESS!! In his interview with Nat Mundel, independent filmmaker, author, and educator Jon Reiss unabashedly confirms one thing: the film festival acquisition model is dead or […]
TOTBO Tip of the Day 8 Engage Organizations to Promote Your Film
Step 2 of Audience Engagement is: Know WHERE your audience derives information/congregates. Many niche’s have organizations that support those specific topics and interests. Engage those organizations early in your filmmaking process (as early as conception and prep). It is important to have the proper attitude toward your audience and these organizations. You need to think, […]