Prevent Film Piracy and Globally Monetize Instantly
Today’s guest post is by filmmaker Solomon Mac-Auley who contacted me to offer his opinion about a DIY Digital alternative that I have been intrigued by called Egg Up. Egg Up offers an elegant solution for filmmakers to monetize their films via Electronic Sell Through (previously known as Download to Own) by selling a film […]
Exciting Times in Park City
While Smith feels that taking his film on the road by himself is the most groundbreaking aspect of his act, I actually feel that the work he has been doing for the past number of years has been what is truly revolutionary about his project. He has created a unique relationship with a large and devoted audience. In essence he has created himself into an artist entrepreneur in the best sense of the term.
Conclusion of Guest Post: The Secrets of The Secret
Today concludes Julie Eckersley’s wonderful 5 part series on the methods used by The Secret to create such a success – big kudos to Julie for being so generous with her information. I love that she emphasizes audience engagement at the earliest stages and being generous to your partners and fans!: Here’s Julie: In early […]
Part 4: The Secrets of the Secret
Today is Part 4 of Julie Eckersley’s 5 Part amazing Guest Post Series on the distribution and marketing of “The Secret”. Here’s Julie: In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the […]
Part 3: The secrets of the Secret
From very early on in the project Byrne identified the key influencers in this area and aligned herself with them. As it was a documentary she could do this by actually using them in the film, but it could also be done by having interviews linked on a website, articles, blog posts etc. She got these people (some of which already had their own community of hundreds of thousands of followers) and she involved them from the beginning.
Part 2: The secrets of the $300 million independent film.
In early 2006, Australian TV producer Rhonda Byrne launched her feature length documentary online. It was called The Secret. The film spread like wildfire around the globe as viewers took up the viral campaign Byrne had begun.
The Secrets of the $300 Million Independent Film
During the Melbourne Think Outside the Box Office Workshop last year, I had the pleasure to meet Julie Eckersley who told me that she had written her master’s thesis on the runaway success of the independent film “The Secret”. She generously offered to share her findings with my readers. While much of the success of […]
Lessons from the Lab: Advice to Films Heading for Their Festival Premiere
Almost two weeks ago I wrote a piece for those who did not get into the Sundance or Slamdance Film Festivals. Today, I want to write one for those who got in, or will be getting into similar sales oriented prominent festivals in the coming months. First off – congratulations – you got into one […]
Ride the Divide Part 1: Set Your Goals, Identify and Partner With Your Audience
Tonight at midnight Hunter Weeks and Mike Dion launch a 2711 minute free access to their film “Ride the Divide” on You Tube to coincide with LiveStrong Day on October 2nd. The film is about three riders as they traverse the 2711 miles of the continental divide from Banff Canada to the Mexican border. I […]
Further Clarification of the PMD and Economics
Let me clarify some of my feelings about the PMD. I will add my universal caveat that every film and situation is different. But here are some important guidelines: 1. The best case scenario is that a PMD is on board as a full collaborator and worker from as close to inception of the film […]