Theatrical is Dead – Long Live Theatrical: Events, Experiences, Scarcity & The Age of Abundance
Part 3 of How to Make Money in the Age of Abundance By Jon Reiss Theatrical is Dead Long Live Theatrical. The holy grail of a theatrical release still rings as a delusion for many. Fighting words still for untold thousands of filmmakers. Who doesn’t want their name in lights – long lines around the […]
Ask Not What Your Audience Can Do For You – But What You Can Do For Your Audience
Part 2 of How to Make Money in the Age of Abundance When I wrote the first post in this series, I thought this would only be a two-parter, but I decided to expand this to a 4-part series because of a little voice in my head that said I needed to talk about audience engagement more. […]
Monetizing in the Age of Abundance Part 1: The Age of Abundance
By Jon Reiss I have been giving a number of presentations on Artistic Entrepreneurship over the past year that I refined for the recentSFFS A2E Workshop and most recently presented a version of in this spring’s IFP Filmmaker Labs. In this presentation I have reformulated my approach to the challenges that filmmakers face in our current age […]
Bomb It 2 Hits Miami!
UPDATE — the U.S. premiere of BOMB IT 2 in Miami is sold out! It is finally time for the US premiere of BOMB IT 2! Thanks to our good friends at Bombingscience.com, Keepitclassic.com, and Tugg.com, you can catch BOMB IT 2 at the O Cinema in the Wynwood District on Wednesday, May 29th […]
Ways to Distribute Merchandise
I recently posted a short piece about innovative merchandise. Here is a quick rundown on the different ways to sell your merch! Let me know what you think!
Creating Innovative Merchandise
Its the IFP Film Week in NYC where I just was for the IFP Lab and the new IFP PMD Lab – so with that in mind – I am posting my new clip about merchandise and an intro to innovative merchandise.
Top 5 Misunderstandings About Self Distribution
In the US many filmmakers are starting to get that they need to be responsible for distributing and marketing their films. We’ve been in this new paradigm since 2007 at least. But here in Europe – the mythology of white knights rescuing your film and you and carrying your film into the limelight is still […]
Creating a Unique Strategy For Your Film
Today’s video concerns the fundamental principle of how every film is different and needs a unique marketing and distribution plan. To create this plan, filmmakers need to examine: 1. Their Goals 2. Their Film 3. Their Audience 4. Their resources. I spend a little extra time on goals again talking about “Ride the Divide” and […]
Launching New TOTBO Workshop Webclips
I am kicking off a series of excerpts from my Think Outside the Box Office Master Classes today on my new YouTube Channel TheJonReiss. I am rebooting my YouTube channel because even though I had some decent views on YouTube.com/jfilm1 – it didn’t feel like that accurate or searchable. Since I am going to start […]
Excerpt: Insiders Guide To Independent Film Distribution
Excerpt from “Insiders Guide To Independent Film Distribution” (2nd Edition, Focal Press) by Stacey Parks. Available in paperback and kindle versions at www.FilmSpecific.com/Book. Interview With Filmmaker Jon Reiss On Target Audience Q: Tell us about Target Audience and what will happen if a filmmaker doesn’t identify this early on in the process? A: To me […]