Press for Totbo

“Think Outside the Box Office is the blueprint filmmakers have been waiting for [...] If you are making films now or considering doing so in the future, Think Outside the Box Office is a tool you must have. Just think of it as the shot list for your film’s marketing and distribution programs.” -Patty Fantasia, Filmmakers Notebook

“It’s a matter of brute math, the way documentary maker-turned author Jon Reiss sees it. Only a fraction of movies submitted to top film festivals are accepted, and of those, only a handful get picked up for distribution by major Hollywood studios. That means the majority of independent filmmakers are left hanging when it comes to getting their work in front of paying audiences. Reiss aims to address that quandary in his new book ‘Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era.’” -Hugh Hart, SF Gate

“The only hesitation I have in recommending this book to every single independent filmmaker today is that armed with the information in this book, a filmmaker is potentially equipped to bypass distributors like Disinformation completely! But, in the spirit of ‘information should be free,’ go to Reiss’ book site and buy a copy today.” -Disinformation.com

“Written in a light conversational tone and beautifully organized over 354 pages, Jon, a noted filmmaker (Bomb It, Better Living Through Circuitry) and CalArts teacher, passionate about connecting filmmakers to their audiences, arms filmmakers with the arsenal needed for a killer DIY direct to fan film marketing campaign. This book drills down to specifics that allows the reader to form an actionable strategy, and is destined to become required reading for all filmmakers.” -Content Now


  • @skJon_Reiss a twitter/blog interface experiment

    Last week I started posting questions and ideas/tips onto my twitter account @Jon_Reiss about film distribution and marketing. I started getting replies and questions back which was excellent! and I tried as best I could to answer them all in my alloted 140 characters. However, the 140 limit prevented me from responding properly in many cases. So I have decided to write a longer post that addresses most if not all of the topical queries that have arisen on @Jon_Reiss (and facebook.com/thinkoutsidetheboxoffice) during the day (or past few days). If you have a specific question about film distribution and marketing you can also ask that @Jon_Reiss and I will be choosing select questions to answer in blog responses. So join me at twitter and check it out. twitter.com/Jon_Reiss