The Blarg Review of TOTBO Think Outside the Box Office

January 26, 2010 · Posted in  

Here is a review of TOTBO in The Blarg

Think Outside the Box Office by Jon Reiss (Hybrid Cinema)
Breaking into the film industry has always been easier said than done. The digital age, of course, has made the world much smaller, bringing people closer together. One would think that this would make it easier to get a film made, but it’s unfortunately had the reverse effect; it’s forced filmmakers to get creative. Just look at the popularity of films like “The Blair Witch Project” and “Paranormal Activity.” The filmmakers of those movies thought outside of the box and made a killing because of it. Think Outside the Box Office can easily be regarded as a bible for those types of filmmakers. Whether you’re looking to produce a feature film, web series, short, or even a clip for YouTube, this book outlines unique distribution strategies and marketing methods for filmmakers of all sizes. I can see readers who aren’t surrounded by the film industry becoming a little bogged down by some of the book’s lingo and terminology, but don’t let that discourage you. If anything, this book should force you to learn those terms, not run from them. If filmmaking is an industry you’re looking to get into, pick this up, grab a highlighter, and get reading.

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  • @skJon_Reiss a twitter/blog interface experiment

    Last week I started posting questions and ideas/tips onto my twitter account @Jon_Reiss about film distribution and marketing. I started getting replies and questions back which was excellent! and I tried as best I could to answer them all in my alloted 140 characters. However, the 140 limit prevented me from responding properly in many cases. So I have decided to write a longer post that addresses most if not all of the topical queries that have arisen on @Jon_Reiss (and facebook.com/thinkoutsidetheboxoffice) during the day (or past few days). If you have a specific question about film distribution and marketing you can also ask that @Jon_Reiss and I will be choosing select questions to answer in blog responses. So join me at twitter and check it out. twitter.com/Jon_Reiss