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Another Workshop with Jon Reiss TOMORROW — The DIY Bible: A Nuts and Bolts Workshop on How To Distribute Your Film in the Digital Era

August 31, 2009 · Posted in · Comment 

Hey everyone! I’ve been doing this workshop with Film Independent Tuesday nights (through September 8th) it’s going well. I would like to invite all of you to attend if interested.

The DIY Bible: A Nuts and Bolts Workshop on How To Distribute Your Film in the Digital Era

**Topic for Tuesday, September 1st: Digital Rights and Distribution Options
September 8th: DIY Marketing

Check out Film Independent’s posting for the workshop here.

The independent film world is abuzz with the collapse of the traditional independent film distribution model. Specialty divisions such as Warner Independent and Paramount Vantage are shuttering and the traditional releasing organizations that are left are not buying films like they once did. No longer can a filmmaker believe that if they make a good film, they can take it to a premiere festival and a white knight will swoop down and give them a million or two or four and take their film off of their hands with and wait for their theatrical premiere to miraculously occur to thousands of adoring fans and reviews. In this class students will not only learn how the film distribution landscape is changing, but how to use the new models of independent film distribution to effectively release an independent film. Emphasis will be on: Creating a Strategy for Your Film, How to Prepare Your Film For Distribution, Reinventing the Theatrical Release, DVD and Educational Distribution, Digital Distribution and Web Sites and Web Promotion.

About the Instructor: Jon Reiss was named one of “10 Digital Directors to Watch” by Daily Variety and is a critically acclaimed filmmaker who has produced and directed three feature films most recently Bomb It (Tribeca 2007) about graffiti and the battle over visual public space throughout the world. Based on his experience releasing Bomb It with a hybrid strategy and the classes he teaches at Cal Arts, Jon is now writing the book: The DIY Bible: The Complete Guide to Film Distribution in the Digital Era to be released September 15th.

WHEN: Tuesdays, August 11 – September 8, 7:00pm – 10:00 pm
WHERE: Film Independent Office
PRICE: $200 for Film Independent members, $250 for non-members
RESERVATIONS: Required – call 310.432.1222 or email Reservations@FilmIndependent.org.
Seating is limited.
Parking validated after 5:30 pm
View the MAP with directions.

King Corn is Amazing. How filmmakers should help each other.

August 29, 2009 · Posted in · Comment 

So I finally saw King Corn, I know long overdue, especially since I know the filmmakers.

Ted Hope is always commenting on how we have to help curate each others films to help each other. Here is what I did to help King Korn:

I twittered about it – which then went on my facebook updates.
I gave it 5/5 on Netflix (where I watched it)
I went to IMDB gave it a 10/10 and wrote the review below.
I cut and pasted that review and posted it on Amazon and gave them 5/5 again.
Filmmakers need to do this for one another. It does take a little time but as we all know these rankings matter and it can only help.

My post on IMDB:
This film is a must see for anyone interested not only in food
production and food policy in the United States, but also what ailes
(sp?) us as a nation. The US government, and the agricultural industry
has unfortunately created a system that is out of whack. While we spend
less than at any time on food, we are spending more and more on
health-care (the one point I wish the film had made more directly).
This film should be seen by all Americans. I saw another comment that
quiblbed with the particulars in the film. The film is not a doctoral
thesis, it is a piece of art trying to raise awareness. I also thought
the device of the two filmmakers staking out an acre of corn and
following it through the year as a spine to the story was quite
wonderful, as well as the animations that they did with a still camera.
As far as I know you can also get the film to screen in your community
from the film’s website. I highly recommend it – would be great food
for thought.

Which now that it is on my blog, has been posted 3x.
Jon
But to make up for it I did the following things which took me all of 6 minutes.

Think Outside the Box Office The Ultimate Guide to Film Distribution and Marketing for the Digital Era going to print

August 28, 2009 · Posted in · Comment 

We just uploaded the cover and all 348 pages of the book to the printer. Come by FIT in NYC on the 22nd to see it in person!!!! Thanks for everyone who helped!

Blogging, Criticism, and Niche Audiences

August 27, 2009 · Posted in , DIY, Filmmaking · Comment 

Here’s an article from Chuck Tryon’s blog, on the increasingly important role of blogging with regards to independent film.

Blogging, Film Criticism, and Niche Audiences
by Chuck Tryon | August 6th, 2009

One of the ongoing questions I’ve been thinking about for a couple of years is the role of blogging in reshaping film criticism. It’s a topic I tried to address in my book, particularly through the lens of the opposition between professional and amateur critics and the role of blogging in both directing attention to movies and in creating community around shared interest in movies. But as I was writing that chapter (and especially as I look back on it now), I can’t help but feel as if I was aiming at a moving target of sorts, as the various practices of film reviewing change over time. With that in mind, I continue to be interested in some recent discussions of the role of reviews in shaping film culture.

Part of that entails a shift in the status of popular film criticism. A number of critics and film journalists have recently pointed out that after a failed reboot with younger critics, At the Movies, the show that introduced audiences to Siskel and Ebert, has now revamped, hiring veteran film critics, A.O. Scott and Michael Phillips. As Karina points out, drawing from an observation by Patrick Goldstein, ABC’s decision to hire Scott and Phillips tacitly acknowledges that the audience for this type of format is typically middle-aged (although Goldstein hastens to add that a show like At the Movies could find new life on the web). Although the TV audience may be aging, one of the other points here may be that such shows (or reviews) now function best at the level of the niche audience, whether that’s a local readership or a group interested in a certain genre of film, such as the ongoing and borderline exhausting debates over Mumblecore: is it a genre? is it dead yet? is it killing (or saving) indie? The selection of Scott and Phillips shows that there is some room for intelligent conversation about film, but a show like At the Movies would benefit from engaging its online audience, not antagonizing it, especially when audience taste in movies may or may not match up with box office totals.

One of the more interesting discussions of film criticism has focused on Paramount’s decision not to screen G.I. Joe for most film critics, taking the film to the “heartlands” with special screenings near Andrews Air Force Base and for web critics known to be friendly to action films (such as CHUD.com). Read more

Another workshop with Jon Reiss TOMORROW — The DIY Bible: A Nuts and Bolts Workshop on How To Distribute Your Film in the Digital Era

August 24, 2009 · Posted in · Comment 

Hey everyone! I’ve been doing this workshop with Film Independent Tuesday nights (through September 8th) it’s going well. I would like to invite all of you to attend if interested.

The DIY Bible: A Nuts and Bolts Workshop on How To Distribute Your Film in the Digital Era

**Topic for Tuesday, August 25th: Selling DVDs and Other Merchandise
September 1st: Digital Rights and Distribution Options
September 8th: DIY Marketing

Check out Film Independent’s posting for the workshop here.

The independent film world is abuzz with the collapse of the traditional independent film distribution model. Specialty divisions such as Warner Independent and Paramount Vantage are shuttering and the traditional releasing organizations that are left are not buying films like they once did. No longer can a filmmaker believe that if they make a good film, they can take it to a premiere festival and a white knight will swoop down and give them a million or two or four and take their film off of their hands with and wait for their theatrical premiere to miraculously occur to thousands of adoring fans and reviews. In this class students will not only learn how the film distribution landscape is changing, but how to use the new models of independent film distribution to effectively release an independent film. Emphasis will be on: Creating a Strategy for Your Film, How to Prepare Your Film For Distribution, Reinventing the Theatrical Release, DVD and Educational Distribution, Digital Distribution and Web Sites and Web Promotion.

About the Instructor: Jon Reiss was named one of “10 Digital Directors to Watch” by Daily Variety and is a critically acclaimed filmmaker who has produced and directed three feature films most recently Bomb It (Tribeca 2007) about graffiti and the battle over visual public space throughout the world. Based on his experience releasing Bomb It with a hybrid strategy and the classes he teaches at Cal Arts, Jon is now writing the book: The DIY Bible: The Complete Guide to Film Distribution in the Digital Era to be released September 15th.

WHEN: Tuesdays, August 11 – September 8, 7:00pm – 10:00 pm
WHERE: Film Independent Office
PRICE: $200 for Film Independent members, $250 for non-members
RESERVATIONS: Required – call 310.432.1222 or email Reservations@FilmIndependent.org.
Seating is limited.
Parking validated after 5:30 pm
View the MAP with directions.

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