International Film Fest Breda – Bomb It Screening!

March 21, 2009 · Posted in · Comment 

If you’re lucky enough to be in the Netherlands, don’t miss the upcoming screening of Bomb It at the International Film Fest Breda!

March 25-29

http://www.filmfestivalbreda.com/

Tribeca Panel -

March 19, 2009 · Posted in · Comment 

Hi All –

I will be speaking at the Tribeca Panel in NYC — If you’re around, check it out.

Tribeca Talks: Industry
Tuesday, April 28th at 2pm
School of Visual Art Theater 2

Tools of the Trade: Alternative Distribution, Marketing 2.0, and Beyond

“Every filmmaker is looking for an audience. With the emergence of innovative and widely successful strategies such as marketing on Facebook or digitally distributing on YouTube, the old studio-driven business model of film distribution and marketing has been turned on its head. There are now multiple ways that filmmakers can control what happens to their film once they’ve made it, so how do they come up with the best formula for success? Does one size fit all? This panel will explore a number of key marketing and distribution strategies available to both short and feature filmmakers. Moderated by The Hollywood Reporter’s Steven Zeitchik.”

SXSW

March 12, 2009 · Posted in · 1 Comment 

Hey guys -

I am fortunate enough to be speaking at the SXSW festival this coming Sunday in Austin.
If you are in Austin for this great fest, check out the panel –

Self Distribution Not All by Yourself

Room 15
Sunday, March 15th
1:00 pm – 2:00 pm

Mention the words “self-distribution” to an independent filmmaker, and weeks filled with envelope stuffing, print
shuttling, and Quickbook keystroking come to mind. But, these days, a DIY approach to distribution doesn’t actually mean that you have to do it all yourself. Join veterans of the distribution wars as they help you understand the network of deals and alliances that filmmakers can strike themselves in order to get their films in front of audiences.

Moderator: Scott Macaulay Editor, Forensic Films
Scott Macaulay Editor, Forensic Films
Chris Hyams Founder&CEO, B-Side Entertainment Inc
Richard Abramowitz Abramorama
Jon Reiss Filmmaker & Consultant, Hybrid Cinema
Caitlin Boyle Semi-Theatrical Distribution Consultant, Paradigm Consulting

For more information on SXSW and all the panels they are offering click here

Scope Art Fair Tomorrow!

March 7, 2009 · Posted in · Comment 

Bomb It! will be featured at the Scope Art Fair tomorrow, March 8, screening from 2-4 pm, and I will be speaking on the panel that follows on Street Art in Transition.

Be sure to come check it out – Scope is the largest Art Fair in the world – more information here.

SCOPE Art – New York – Basel – Hamptons – London – Miami – Scope Foundation
Scope Art Fair – 355 West 36th Street – 3rd Floor – New York, NY 10018 – 212.268.1522 – info@scope-art.com

Missouri Review Article–

March 5, 2009 · Posted in · Comment 

Here’s an article about my DIY talk I gave at the True/False Film Fest in Missouri last week –
You can also check out the blog here

2b1fada52b0f1e4bb23a8140b5bca7aa1On the intersection of docs and lit magazines
March 2nd, 2009 by Richard Sowienski

In addition to the dozens of docs screened during the True/False Film fest, a number of workshops and classes are offered. Wanting to deepen my knowledge of the industry, I checked out a couple, including “Hybrid Cinema: A Filmmaker’s Guide to DIY, Web and Self-Distribution.”

Jon Reiss, director of Bomb It, a doc about the “battle for public space throughout the world” (or graffiti), led the presentation. I was struck with the similarities of marketing a literary journal and marketing a documentary film. At one point, Reiss stated that when the doc was completed, the filmmaker was only half-way through the process. He or she must get it out in the public. I think, in some broad way, that’s true of a literary magazine. After we’ve accepted the final prose or poetry piece for our journals, we’re ready to put our feet on the desk, lean back in our office chair, and congratulate ourselves on putting together another fine publication. But as wonderful as our magazines may be, we haven’t done our job fully until we’ve reached the largest audience possible given our budget, personnel, and time constraints.

For many in literary publishing, marketing may be the least favored part of the job. As Reiss said early in his presentation, he went into filmmaking because he didn’t want to go into business—but that career choice turned him into a businessman. Likewise, I’m sure many of us feel the same way about marketing, but if we want our journal to succeed, we need to make smart choices.

Reiss uses his blog (http://jonreiss.com/blog/) to raise attention for his films and long-term audience development. You can check out his blog to see what he’s doing in this regard. And if anyone is interested in some of his specific blogging tips, comment below and I’ll add a “part two” later in the week.

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  • @skJon_Reiss a twitter/blog interface experiment

    Last week I started posting questions and ideas/tips onto my twitter account @Jon_Reiss about film distribution and marketing. I started getting replies and questions back which was excellent! and I tried as best I could to answer them all in my alloted 140 characters. However, the 140 limit prevented me from responding properly in many cases. So I have decided to write a longer post that addresses most if not all of the topical queries that have arisen on @Jon_Reiss (and facebook.com/thinkoutsidetheboxoffice) during the day (or past few days). If you have a specific question about film distribution and marketing you can also ask that @Jon_Reiss and I will be choosing select questions to answer in blog responses. So join me at twitter and check it out. twitter.com/Jon_Reiss