Your Audience: Niche vs Core
This weeks TOTBO workshop clip continues the process of audience identification and differentiates between the concepts niche versus core. They are not the same thing. The core are the most engaged members of any niche – the most likely to engage with you and potentially spread the word about your work. I use Bomb It […]
Identifying Your Audience
This weeks TOTBO Episode concerns the first steps of audience engagement. To do that you must evaluate your audience – which I propose in three steps: 1. Who is your audience (s)? 2. Where do they receive information and recommendations? 3. How do they consume media? In the episode I then talk about the importance […]
Creating a Unique Strategy For Your Film
Today’s video concerns the fundamental principle of how every film is different and needs a unique marketing and distribution plan. To create this plan, filmmakers need to examine: 1. Their Goals 2. Their Film 3. Their Audience 4. Their resources. I spend a little extra time on goals again talking about “Ride the Divide” and […]
My Events at Park City 2012
For those of you attending Sundance and Slamdance this year, I will be participating in a number of events which I hope you can attend: On Friday, January 20th from 11 am to 12:30 pm I will be at the New York Lounge at 545 Main Street with Matt Dendler of Cinetic Rights Management for […]
An Innovative Launch for Joffrey: Mavericks of American Dance
An Innovative Launch for Joffrey: Mavericks of American Dance By Jon Reiss For the past four months, my company Hybrid Cinema has been working on the release of the new film Joffrey: Mavericks of American Dance directed by Bob Hercules about the history of the Joffrey ballet. I will be writing a number of posts […]
Wishing You An Amazing New Year in 2012
I want to thank all of my readers for your wonderful contributions, support, words of wisdom over the past year. For the past several months I have been working on the release of a new film Joffrey: Mavericks of American Dance under my new entity Hybrid Cinema releasing entity – partnering with Sheri Candler Marketing […]
Two New Documentary Film Funds
Here are two new cool opportunities for filmmakers. The Bertha BRITDOC Documentary Journalism Fund – for filmmakers from around the world working at the intersection of film and investigative journalism — films that break the important stories of our time, exposing injustice, bringing attention to unreported issues and cameras into regions previously unseen. £250,000 a […]
“25 to Life” Campaign Launch
25 to Life is a feature documentary about William Brawner, a young man who contracted HIV at the age of two, and kept his HIV status a secret for over twenty-five years. Now he seeks redemption from his promiscuous past, and embarks on a new phase of life with his wife, who is HIV Negative. […]
Joffrey: Mavericks of American Dance
Hybrid Cinema is pleased to announce the world premiere of the feature length documentary Joffrey: Mavericks of American Dance at Dance On Camera Festival’s opening night in New York City on Friday, January 27, 2012 at 8:30pm. A repeat presentation will occur at Dance On Camera on the following day, Saturday, January 28th at 1:30pm. […]
Distribs, theaters take on new media
Check out this interesting new article in Variety on the ever-changing world of film distribution. Yours truly was one of Gregg’s sources. Firstrun screenings have become events by Gregg Goldstein Can kung-fu fighting monks, cave screenings and feral, caged Santa Clauses save the movie biz? Exhibitors sure hope so. Around the globe, theaters and distribs […]