Of course you have done your organizational research, but assuming you are still going to book some conventional theaters the first step is: Research. Most information you need to book your film is readily available online. There are already lists of theaters that book independent films available online. My distribution and marketing tools site: ultimatefilmguides.com has a list of these lists! Most theaters have Web sites, and in nearly all of them, the office number can be found if you look hard enough. To compile your list of theaters to contact, check out where other similar independent films have played.
My workshops are coming to NYC on June 5 & 6th organized through IFP – and Vancouver on June 12 & 13th. One of the perks of attending is a digital pack of articles and documents my theatrical pitch letter and a list of theater listings etc. I hope to see you there! Check out the book and workshops here.