TOTBO Tip of the Day 10 Blog

Blogging helps in two ways: First, it drives traffic to your site as you link to new and interesting stories that are related to the subject of your film (For Bomb It, we post news about graffiti around the world.) And second, your blogging activity will help your site’s SEO (search engine optimization). This will […]

The Producer of Marketing and Distribution

This is my article published on screendaily.com. The Producer of Marketing and Distribution BY JON REISS In my first guest column for Screen Daily in November of last year, I introduced what I call the new 50/50. This idea is to convey to filmmakers that half of their work is making the film, half of […]

TOTBO Tip of the Day 8 Engage Organizations to Promote Your Film

Step 2 of Audience Engagement is: Know WHERE your audience derives information/congregates. Many niche’s have organizations that support those specific topics and interests. Engage those organizations early in your filmmaking process (as early as conception and prep). It is important to have the proper attitude toward your audience and these organizations. You need to think, […]

TOTBO Tip of the Day 9 Create a Dynamic Website

Create a dynamic web site and do it long before your film is done. Old-style film web sites are out — blogging and a constant flow of information are in. Blogging and tagging is what the little bots out in cyberspace will recognize and bring you up in the rankings. Thanks to my wonderful friend […]

TOTBO Tip of the Day 7 Differentiating Core and Niche Audiences

The terms Core and Niche are often used interchangeably and this is a mistake. The niche audience for your film is that slice of the population that has a particular interest in your film or an aspect of your film. The core audience for your film is those people within each niche that are your […]

Babelgum Online Film Fest Winners Announced (Courtesy of Shooting People)

NEW YORK / LONDON (April 26, 2010) – After evaluating a shortlist of eligible films, the professional jurors of the 3rd Babelgum Online Film Festival (BOFF3) – Carlos Battilana, Jean-Pierre Bekolo Obama, Richard Linklater, Shooting People Patron Sally Potter, Annie Sundberg, Eric Watson and Jason Wishnow – announced today the BOFF3 Jury Award winners, which […]

TOTBO Tip 6 Identifying and Engaging Your Audience

Here is the Jon Reiss TOTBO 3 Step Approach to Audience Development and Engagement: 1. Know WHO your audience is. This is not 18-25 year old boys/men. Or 35 – 55 year old women. As an independent filmmaker, if you cross over into a mass audience great – but you need to be much more […]

TOTBO Tip of the Day 5 Budget for Distribution

Jon Reiss TOTBO Tip of the Day 5 – Budget for Distribution and Marketing In order to successfully execute a marketing plan for your film, a budget must be developed in tandem with your production budget. This is not an optional expense to be decided at the end of post production. A marketing and distribution […]

TOTBO Tip of the Day 4 Setting Marketing Strategy

Jon Reiss TOTBO Tip of the Day 4 Setting Marketing Strategy Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking creatively of what audiences might be interested in your film. I recommend that you consider and conceive of a marketing strategy for your film […]